APAC Growth Marketing Leader for Enterprise SaaS

PS Global Consulting; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

PS Global Consulting in Malaysia is seeking a Regional Head of Marketing to lead APAC marketing strategy for a leading cloud and ERP solutions partner. You will drive demand generation, brand equity, and cross-country campaigns across SEA and East Asia, reporting to executive leadership.

The role demands 8+ years in B2B marketing with regional leadership, experience in SaaS or IT services, and strong analytics, with English as primary communication.

Qualifications

• 8+ years in B2B marketing with at least 4 years in a regional leadership role.
• Proven B2B enterprise tech marketing across APAC (ERP, CRM, iPaaS, Financial Automation).
• Strong expertise in demand generation, growth marketing, and pipeline enablement.

Responsibilities

• Design, execute, and scale omni-channel demand generation campaigns to hit pipeline targets.
• Run data-driven experiments across paid channels, landing pages, email nurtures, and onboarding flows to improve conversions.
• Build and optimize lead-scoring, nurturing, and routing systems for high-intent prospects.
• Establish dashboards to track core metrics to guide budget allocation.
• Partner with Sales to align campaigns with product launches, sales priorities, and retention loops.

Skills

Pipeline ownership

Funnel experimentation

Lead lifecycle strategy

Data & analytics

Cross-functional leadership

Marketing automation

Executive stakeholder management

Tools

HubSpot

CRM

Google Analytics

LinkedIn Ads

Google Ads

Job description

PS Global Consulting in Malaysia is seeking a Regional Head of Marketing to lead APAC marketing strategy for a leading cloud and ERP solutions partner. You will drive demand generation, brand equity, and cross-country campaigns across SEA and East Asia, reporting to executive leadership.

The role demands 8+ years in B2B marketing with regional leadership, experience in SaaS or IT services, and strong analytics, with English as primary communication.