Regional Head of Marketing

PS Global Consulting; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

PS Global Consulting in Malaysia is seeking a Regional Head of Marketing to lead APAC marketing strategy for a leading cloud and ERP solutions partner. You will drive demand generation, brand equity, and cross-country campaigns across SEA and East Asia, reporting to executive leadership.

The role demands 8+ years in B2B marketing with regional leadership, experience in SaaS or IT services, and strong analytics, with English as primary communication.

Qualifications

• 8+ years in B2B marketing with at least 4 years in a regional leadership role.
• Proven B2B enterprise tech marketing across APAC (ERP, CRM, iPaaS, Financial Automation).
• Strong expertise in demand generation, growth marketing, and pipeline enablement.

Responsibilities

• Design, execute, and scale omni-channel demand generation campaigns to hit pipeline targets.
• Run data-driven experiments across paid channels, landing pages, email nurtures, and onboarding flows to improve conversions.
• Build and optimize lead-scoring, nurturing, and routing systems for high-intent prospects.
• Establish dashboards to track core metrics to guide budget allocation.
• Partner with Sales to align campaigns with product launches, sales priorities, and retention loops.

Skills

Pipeline ownership

Funnel experimentation

Lead lifecycle strategy

Data & analytics

Cross-functional leadership

Marketing automation

Executive stakeholder management

Tools

HubSpot

CRM

Google Analytics

LinkedIn Ads

Google Ads

Job description

PS Global Consulting (formerly PointStar Consulting) is Asia-Pacific’s premier cloud financial digital transformation consultancy and a leading Oracle NetSuite Solution Partner. As an integral part of the Skyform digital transformation group backed by SeaTown, PS Global Consulting maintains a strong regional footprint with offices in Singapore, Malaysia, Indonesia and Thailand. We provide end-to-end cloud business management, integration, and finance automation solutions for fast-growing enterprise clients across APAC, partnering with world-class cloud platforms including Oracle NetSuite, Celigo, Workato, BlackLine, and Netgain.

We are seeking an ambitious, strategic, and results-driven Regional Head of Marketing to lead our marketing strategy and execution across Asia-Pacific. Reporting directly to executive leadership, the Regional Head of Marketing will be responsible for building brand equity, driving B2B demand generation, expanding regional market share, and leading high-performing marketing initiatives aligned with revenue targets across all APAC markets.

Responsibilities

• Pipeline Ownership: Design, execute, and scale omni-channel demand generation campaigns to consistently hit pipeline, pipeline value, and customer acquisition cost (CAC) targets.
• Funnel Experimentation: Run high-velocity, data-driven experiments across paid channels, landing pages, email nurture streams, and onboarding flows to continuously improve conversion rates.
• Lead Lifecycle Strategy: Build and optimize sophisticated lead-scoring, nurturing, and routing systems to seamlessly pass high-intent prospects to the sales team.
• Data & Analytics: Establish clear dashboards tracking core metrics to guide budget allocation.
• Cross-Functional Alignment: Partner deeply with Principal and internal Sales teams to align marketing campaigns with product launches, sales priorities, and customer retention loops.

Qualifications

• Experience: 8+ years of B2B marketing experience with at least 4+ years in a regional leadership role within B2B SaaS, Enterprise Software, Cloud Solutions, or IT Consulting.
• Domain Knowledge: Proven track record in B2B enterprise tech marketing (ERP, CRM, iPaaS, Financial Automation) across APAC markets.
• Demand Generation and Growth Marketing: Strong expertise in B2B demand generation, growth marketing, and sales pipeline enablement.
• Partner Marketing: Experience working within vendor ecosystems (e.g., Oracle NetSuite, Salesforce, Workato, BlackLine) is highly advantageous.
• Leadership: Strategic leader with experience managing multi-cultural, cross-border teams across SEA and East Asia.
• Analytical Skills: Data-driven mindset with expertise in marketing automation tools (e.g., HubSpot, CRM, web analytics (Google Analytics), and paid ad platforms (LinkedIn, Google Ads).
• Communication: Exceptional communication and executive stakeholder management skills in English.