APAC Field Marketing Manager – B2B SaaS Growth

GEP Worldwide; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

GEP Worldwide is seeking a Manager - Field Marketing to drive APAC Go-To-Market strategy, align with regional sales and marketing teams, and lead demand generation initiatives for our SaaS/B2B offerings. You will partner with global programs to ensure local relevance and impact, manage cross-functional campaigns, and optimize messaging for maximum pipeline growth.

This role requires strong event management, digital & social media execution, and collaboration across global and regional teams.

Qualifications

• Thrive in ambiguous environments with strategic thinking, relationship-building, and execution.
• Skilled in event management, digital and social media campaigns, and channel partner management.
• Collaborative problem-solving approach and ability to build trust across diverse teams.
• Ability to collaborate with global teams: work with distributed sales, BD, and marketing teams.
• Proficient in marketing and sales automation tools (HubSpot, Salesforce, Demandbase, Wrike, Outreach, Google Analytics).
• 5–10 years of SaaS/B2B experience.

Responsibilities

• Partner with sales and marketing to create and execute strategic plans.
• Develop demand generation programs from digital initiatives to ABM programs.
• Manage budgets and regularly report plans and results to stakeholders.
• Localize and optimize global strategies for local impact.
• Collaborate with campaigns, digital and social teams to amplify branding.

Skills

Strategic thinking

Event management

Digital campaigns

Channel partner management

Education

Bachelor’s in Marketing / Business

MBA (plus)

Tools

HubSpot

Salesforce

Demandbase

Wrike

Outreach

Google Analytics

Job description

GEP Worldwide is seeking a Manager - Field Marketing to drive APAC Go-To-Market strategy, align with regional sales and marketing teams, and lead demand generation initiatives for our SaaS/B2B offerings. You will partner with global programs to ensure local relevance and impact, manage cross-functional campaigns, and optimize messaging for maximum pipeline growth.

This role requires strong event management, digital & social media execution, and collaboration across global and regional teams.