Regional Marketing Manager (B2B)

Zohorecruit; Selangor; On-site; MYR 70,000 - 120,000; Full time

Job summary

Zohorecruit is seeking a Regional B2B Marketing Manager to accelerate demand and pipeline across APAC markets, focusing on SaaS and event-tech offerings.

Lead multi-channel campaigns, ABM programs, landing pages, and content, while collaborating with sales and BD to convert pipeline into revenue. Fluent English required; 4–6+ years in SEA or multi-country roles.

Qualifications

• 4-6+ years in B2B marketing, ideally SaaS, event/entertainment tech, marketplaces, or fast-scaling event spaces.
• Fluent English (written/spoken).
• Track record growing demand and pipeline across SEA or multi-country regions.
• Deep skills in email marketing, automation tools, CRM syncs.
• Know-how in funnel tweaks, attribution, and data-led decisions.
• Strong at content - from planning and creation to distribution and measurement.
• Cross-team collaboration with sales/regional groups in fast-paced settings.
• Analytical and results-focused with ability to juggle multiple markets and campaigns.

Responsibilities

• Lead regional B2B demand gen strategy in priority APAC markets, owning pipeline growth and lead KPIs.
• Build scalable multi-channel lead engines via email, ABM, paid social, Google Ads, retargeting, and inbound content funnels.
• Manage and grow the event organizer database - enrich, segment, and maintain for targeted campaigns and personalization.
• Create email strategies with segmentation, nurture flows, drips, and automation (HubSpot or Mailchimp).
• Design/optimize landing pages, lead magnets, and assets to cut CPL, CAC, and lift ROI.
• Run vertical-specific campaigns to boost MQL-to-SQL conversions.
• Collaborate with marketing leads and BD teams to track/convert pipeline into revenue.
• Produce/distribute thought leadership content like case studies, whitepapers, and reports on event tech trends.
• Support new market GTM with localized campaigns and opportunity spotting.
• Launch co-marketing partnerships for wider reach and awareness.
• Track/report campaign metrics and optimize relentlessly.

Skills

B2B marketing

Demand generation

ABM

Email marketing

Automation tools

CRM integration

Content strategy

Tools

HubSpot

Mailchimp

Google Ads

CRM systems

Job description

Selangor, Malaysia | Posted on 04/06/2026

• Country Malaysia

Job Description

A leading event technology platform is expanding across APAC and needs a Regional B2B Marketing Manager to boost demand and market growth in key APAC regions.

Key Responsibilities

• Lead regional B2B demand gen strategy in priority APAC markets, owning pipeline growth and lead KPIs.
• Build scalable multi-channel lead engines via email, ABM, paid social (LinkedIn/Meta), Google Ads, retargeting, and inbound content funnels.
• Manage and grow the event organizer database - enrich, segment, and maintain for targeted campaigns and personalization.
• Create email strategies with segmentation, nurture flows, drips, and automation (e.g., HubSpot or Mailchimp).
• Design/optimize landing pages, lead magnets, and assets to cut CPL, CAC, and lift ROI.
• Run vertical-specific campaigns (e.g., music festivals, conferences, fan meets, sports, corporate events) to boost MQL-to-SQL conversions.
• Collaborate with marketing leads and BD teams to track/convert pipeline into revenue.
• Produce/distribute thought leadership content like case studies, whitepapers, and reports on event tech trends.
• Support new market GTM with localized campaigns and opportunity spotting.
• Launch co-marketing partnerships for wider reach and awareness.
• Track/report campaign metrics (pipeline impact, conversions, engagement) and optimize relentlessly.

Requirements

• 4-6+ years in B2B marketing, ideally in SaaS, event/entertainment tech, marketplaces, or fast-scaling event spaces.
• Fluent English (written/spoken).
• Track record growing demand and pipeline across SEA or multi-country regions.
• Deep skills in email marketing, automation tools, CRM syncs.
• Know-how in funnel tweaks, attribution, and data-led choices.
• Strong at content - from planning and making it, to pushing it out and measuring wins.
• Cross-team collaborator with sales/regional groups in high-speed settings.
• Analytical and results-focused; juggles markets and campaigns like a pro.
• Thrives on brainstorming wild ideas, launching them, and learning fast.