Manager - Field Marketing - APAC

GEP Worldwide; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

GEP Worldwide is seeking a Manager - Field Marketing to drive APAC Go-To-Market strategy, align with regional sales and marketing teams, and lead demand generation initiatives for our SaaS/B2B offerings. You will partner with global programs to ensure local relevance and impact, manage cross-functional campaigns, and optimize messaging for maximum pipeline growth.

This role requires strong event management, digital & social media execution, and collaboration across global and regional teams.

Qualifications

• Thrive in ambiguous environments with strategic thinking, relationship-building, and execution.
• Skilled in event management, digital and social media campaigns, and channel partner management.
• Collaborative problem-solving approach and ability to build trust across diverse teams.
• Ability to collaborate with global teams: work with distributed sales, BD, and marketing teams.
• Proficient in marketing and sales automation tools (HubSpot, Salesforce, Demandbase, Wrike, Outreach, Google Analytics).
• 5–10 years of SaaS/B2B experience.

Responsibilities

• Partner with sales and marketing to create and execute strategic plans.
• Develop demand generation programs from digital initiatives to ABM programs.
• Manage budgets and regularly report plans and results to stakeholders.
• Localize and optimize global strategies for local impact.
• Collaborate with campaigns, digital and social teams to amplify branding.

Skills

Strategic thinking

Event management

Digital campaigns

Channel partner management

Education

Bachelor’s in Marketing / Business

MBA (plus)

Tools

HubSpot

Salesforce

Demandbase

Wrike

Outreach

Google Analytics

Job description

GEP Kuala Lumpur, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

8 - 10 Years

Full Time

Job Description

Welcome to GEP

Who We Are

GEP, with over 30 offices internationally, is the fastest growing procurement and supply chain solutions firm - consulting, software and managed services. GEP has succeeded by being smart and creative; solving complex problems and finding opportunities for the world’s largest organizations.

How You Grow at GEP

We recognize people who make a genuine difference, work hard and drive achievements. Results are noticed and rewarded. It’s how you will grow a career at GEP, and in a much shorter time frame than at other firms.

Celebrating Everyone

GEP succeeds through the ideas and creativity of our team members so we embrace people of all experiences, nationalities, abilities, cultures, races, gender identities, sexual orientations and ages. What makes you unique and different is celebrated and will help GEP stand out even more. And we are a women-founded and -owned company so our foundation is making GEP a great place to work for women, a place where women can learn, advance and give back.

Are You One of Us

Join Our Global Marketing Team

The Global Marketing team is responsible for building and executing strategy for customer acquisition and retention. Our focus is on building out solid strategies and developing plans. We work towards having the maximum impact possible on pipeline and revenue growth. Develop APAC Go-To-Market Strategy! You will support the sales teams in APAC You will also focus on customer needs, growth and optimizing the targeting and messaging of our programs. The role reports into Field Marketing Head - Asia-Pacific.

As Manager - Field Marketing, you will be responsible for

• Partnering with sales and marketing to create and execute strategic marketing plans.
• Understanding practices and trends shaping the industry and developing comprehensive, proactive annual plans.
• Collaborating with global programs, product and solution, industry, SDR, channel and digital marketing to ensure consistency in programs
• Developing demand generation programs that can be executed, from digital initiatives to account-based marketing programs
• Managing budgets and regularly communicating marketing plans, activities, and results to stakeholders.
• Collaborating with campaigns, digital and social teams to amplify GEP branding to the target audience.
• Localize & Optimize Global Strategies: Provide regional insights to fine-tune global initiatives for maximum local impact.

What you need to have?

• Have ability to thrive in ambiguous environments, demonstrating strategic thinking, relationship-building, and execution skills.
• Be skilled in event management, digital and social media campaigns, and channel partner management.
• Be a strategic thinker and effective executor, with a collaborative, problem-solving approach.
• Experience in building trust and consensus across diverse teams, fostering credibility within the organization.
• Ability to Collaborate with Global Teams: Work seamlessly with globally distributed sales, business development, and marketing teams to ensure local success.
• Be proficient in using marketing and sales automation tools (e.g., HubSpot, Salesforce, Demandbase, Wrike, Outreach, Google Analytics etc.)
• 5-10 Years of Experience in SaaS/B2B industry

What You Will Bring

• Any graduate from a top-tier university (Marketing, Business, Communications, Journalism preferred); MBA is a plus.
• Field Marketing Expertise: Proven experience in B2B software, technology, or professional services (consulting, IT services, BPO).
• Exceptional Organizational & Analytical Skills: Ability to manage complex campaigns, processes, and programs with attention to detail.
• Cross-Functional & Cross-Regional Collaboration: Experience working across global teams in fast-paced and evolving environments.
• Creative & Strategic Problem-Solving: High-energy, solution-oriented mindset with a knack for innovation.

GEP’s strength is its people. As a leader in procurement and supply chain solutions, we are committed to providing innovative solutions that create a competitive advantage for enterprises worldwide. Our leadership helps us maintain this focus and drives our commitment to deliver the highest value to our clients.

GEP’s leadership is a collective of some of the most experienced and accomplished professionals in the industry. Blending together strong business acumen with rich technical expertise, they are leading GEP’s global workforce into the future

#WeAreGEP

What makes us really stand out from the crowd?

We value and invest in talent. We respect honesty and individuality. We put our clients and our people first. This is what makes us special, and why GEP is an exceptional place to work.