AM, Marketing, Equity Markets

AmBank Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AmBank Group is seeking a senior professional to lead digital transformation and continuous improvement across its digital ecosystem. The role focuses on delivering seamless, customer-centric experiences, driving platform enhancements, and collaborating with cross-functional stakeholders to improve service delivery, efficiency, and satisfaction.

The ideal candidate will have 3–5 years of marketing experience, strong writing and communication skills, and a Digital Marketing certification

Qualifications

• Knows digital onboarding, e-KYC, and account opening.
• Has experience in digital marketing and customer engagement initiatives.
• Capable of preparing business and system requirements.

Responsibilities

• Lead digital transformation across the bank's digital ecosystem.
• Deliver seamless, customer-centric digital experiences.
• Drive platform enhancements and improve service delivery.
• Collaborate with cross-functional stakeholders to boost operational efficiency.
• Improve customer satisfaction through analytics of journeys and adoption metrics.
• Manage multiple projects with stakeholders from Business, Operations, Technology, Compliance and external vendors.

Skills

Digital onboarding

e-KYC

Mobile apps

Process automation

Customer journey analysis

Requirements gathering

Banking regulations

Digital marketing

Content development

Acquisition metrics

Stakeholder management

Multi-project management

Cross-functional collaboration

Analytical problem-solving

Education

BS/BA in Marketing

MR licensing

Digital marketing certification

Tools

DocuSign

Adobe Sign

Figma

UI/UX collaboration

Job description

Responsible for leading digital transformation and continuous improvement initiatives across the Bank's digital ecosystem. The role focuses on delivering seamless and customer-centric digital experiences, driving platform enhancements, and collaborating with cross-functional stakeholders to improve service delivery, operational efficiency, and customer satisfaction.

Responsibilities :-

Technical & Functional Skills

• Knowledge of digital onboarding, e-KYC, and account opening processes.
• Familiar with Digital Signature platforms (e.g., DocuSign, Adobe Sign).
• Understanding of mobile apps, digital banking, and online platforms.
• Experience in process improvement and automation.
• Ability to analyze customer journeys and improve user experience.
• Experience in preparing business and system requirements.
• Knowledge of banking regulations and compliance requirements.
• Experience in digital marketing and customer engagement initiatives.
• Ability to develop and manage marketing content and communications.
• Understanding of customer acquisition and digital adoption metrics.
• Strong stakeholder management and communication skills.
• Ability to manage multiple projects simultaneously.
• Experience working with Business, Operations, Technology, Compliance, and external vendors.
• Strong analytical and problem-solving skills.

Personal Attributes

• Customer-focused and service-oriented.
• Proactive, innovative, and results-driven.
• Good communication and presentation skills.
• Able to work independently and collaboratively.
• Committed to delivering business results.

Qualifications

• BS/BA in Marketing or a related field of study
• 3-5 years' of marketing experience
• Excellent writing and communication skills
• Licensed Marketing Representative (MR) with knowledge of capital market regulations and corporate governance requirements.
• Certified in digital marketing and performance advertising, including Google Ads, YouTube Ads, Facebook Ads, and Instagram Ads (Beginner–Advanced).
• Skilled in creative development and digital execution, with practical capabilities in Figma, UI/UX collaboration, website revamps, mobile app enhancements, digital form creation, and driving end‑to‑end digital and marketing initiatives.
• Demonstrates a proactive working style with strong initiative, independently driving tasks and ensuring continuous progress across projects.