Senior Executive, Digital Marketing

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Alliance Bank Malaysia Berhad in Kuala Lumpur seeks a Digital Marketing professional to lead brand activation and manage content marketing for social media tied to group campaigns. You will craft a social media strategy for owned and paid media, monitor brand sentiment, and coordinate with internal teams and external agencies to deliver impactful campaigns.

Ideal candidates have 4+ years in digital marketing, strong analytics, and excellent communication skills; traditional media experience is a

Qualifications

• At least 4 years’ experience in digital marketing, focusing on performance marketing and social media management OR product marketing.
• Strong data analytics and ability to derive insights from data.
• Excellent communication and presentation skills.

Responsibilities

• Support and manage brand activation, CSR and flagship programmes.
• Develop content marketing creation for social media to support group-wide campaigns.
• Develop overarching social media strategy for brand and campaigns across owned and paid media.
• Monitor and report brand sentiment in digital and social spaces and manage communities.
• Coordinate with internal and external agencies and vendors to deliver creative concepts within timelines and budget.
• Collaborate with stakeholders to translate strategic goals into compelling brand experiences.

Skills

Data analytics

Communication

Presentation skills

Multi-tasking

Learning agility

Proactive mindset

Job description

• Support and manage bank's strategic initiatives i.e. brand activation, CSR and flagship programmes.
• Manage content marketing creation for social media to support Group wide brand initiative campaigns
• Develop overarching social media strategy for brand and campaign in both owned and paid media
• Monitor and report brand sentiment in digital /social space and community management.
• Management of internal and external creative and marketing agency team and vendors by building innovative and scalable creative concept, compelling marketing messaging and ground breaking brand/marketing activation campaign align with business and marketing objective
• Cross-functional collaboration with stakeholders to translate strategic goals into compelling brand experience by delivering engaging and impactful brand activation to elevate the brand
• Maintain, upkeep and update bank brand assets such as logo, brand guide, talent renewals for ad campaigns including brand trademark and registration
• Work with the respective LOBs and marketing to review and provide input on their marketing communication materials for ATL,BTL and digital by ensuring its aligned with the Bank’s brand narratives and corporate identity
• Develop marketing communication strategy for brand and flagship programme align with marketing and business objective
• Work closely with communication, marketing, digital marketing and website team to identify appropriate media and messaging to ensure top of mind , audience relevance and drive brand stickiness
• Develop brand activation and social media campaign relevant to consumer and target segment of the bank
• Execution of concepts into various media formats from online to offline or on ground activation
• Manage and supervise external agencies including media agency, social media, adaptation agencies, production agency, event management to execute campaign and ensure its meeting the timeline and budget
• Day-to-day Publication & Communication Material review for external communication
• Lead, motivate and develop skills of team members focusing on growing areas of strength, assigning accountability and empowering them to do their best job.

What we need from you:

a)Experience

• At least 4 years’ experience in digital marketing specializes in performance marketing and social media management OR product marketing.
• Having an experience in managing traditional media is a plus point.

b)Skills

• Good with numbers, strong data analytic. Able to drive & provide insights from data analysis.
• Analytical minded with great problem solving skills.
• Excellent in communication & presentation skills.
• Able to multitask, meet short deadline and thrive in fast paced digital marketing planning & execution.
• Self-starter with great learning attitude, able to learn and pickup new capabilities fast.
• Highly self-motivated and proactive, can do attitude with business mindset.
• Outstanding communication organization and project management skills.

c) Knowledge

• Experience in working with digital media agency is an advantage.