Associate / Sr Associate, Marketing

BEE INFORMATICA SDN. BHD.; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

BEE INFORMATICA SDN. BHD. in Malaysia seeks a Marketing Associate to implement go-to-market and marketing strategies, translating plans into actionable tasks.

You will execute campaigns across digital channels and ground events, track KPIs, coordinate with Sales, Operations and vendors, and support webinars and content creation. Fluent English and Bahasa Malaysia are desired.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of relevant marketing experience with hands-on campaign execution.
• Experience in financial services, fintech, or lending is an advantage.
• Experience executing digital and ground marketing campaigns, including social media, SEO/SEM, and email marketing.
• Strong project Coordination and vendor/event management skills.
• Excellent written and verbal communication in English and Bahasa Malaysia.
• Highly organised with ability to manage multiple campaigns and deadlines.

Responsibilities

• Support go-to-market and marketing plans with concrete executable tasks.
• Execute marketing initiatives in line with calendar, timelines and budget.
• Track KPIs and compile campaign performance data for management.
• Monitor competitor marketing activity for strategy discussions.
• Coordinate day-to-day marketing team tasks, timelines and deliverables.
• Execute sales and marketing campaigns to support partnership growth targets.
• Run day-to-day digital marketing, social media and ground marketing activities.
• Produce promotional materials aligned with the marketing strategy.
• Coordinate offline marketing execution with vendors (TV, radio, events, print).
• Use approved AI and automation tools to execute personalised campaigns.
• Coordinate logistics for sponsorship activities.
• Support media, PR and branding activities and press outreach.
• Coordinate webinars, seminars, and customer events end-to-end.
• Prepare event materials, registrations, promotions, and post-event follow-up.

Skills

Communication skills

Project coordination

Vendor/event management

Digital marketing

Social media

CRM tools

Attention to detail

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Excel

CRM platforms

SEO/SEM

Email marketing

Social media tools

Job description

Support the Manager, Marketing in implementing the go-to-market and marketing strategies approved by management, translating plans into concrete, executable tasks.

Execute marketing initiatives and activities in line with the approved marketing calendar, timelines, and budget.

Track marketing KPIs and compile campaign/initiative performance data for management's review.

Monitor and compile competitor marketing activity for the Manager's reference in strategy discussions.

Support day-to-day coordination of marketing team tasks, timelines, and deliverables.

Execute sales and marketing campaigns to support partnership and unit growth targets set by management.

Execute day-to-day digital marketing, social media, and ground marketing activities.

Implement and monitor marketing programmes across channels as planned by the Manager.

Produce promotional and marketing materials in line with the approved marketing strategy.

Ensure brand identity and consistency across all materials and channels produced.

Coordinate offline marketing execution (TV, radio, events, print media) with vendors.

Use approved AI and automation tools to execute personalised marketing campaigns.

Coordinate logistics for sponsorship activities.

3. Media, PR & Branding Support:

Maintain and update media contact lists; support press conference and press activity logistics.

Assist in liaising with media for promotional coverage under the Manager's guidance.

Coordinate promotional activities and press releases with relevant departments and invite media as directed.

Maintain the schedule for sending promotional news and updates to trade publications.

Support execution of brand positioning and messaging guidelines set by management.

Assist with day-to-day corporate communications tasks.

4. Webinars & Seminars:

Coordinate and execute webinars, seminars, workshops, and customer events (online and offline), end to end.

Assist in identifying relevant topics, speakers, and partners as directed by management.

Manage event logistics, including content preparation, registration, promotions, vendor coordination, and post-event follow-up.

5. Content & Promotion:

Execute promotional activities for webinars and seminars across digital channels (email, social media, website, paid ads).

Prepare presentation materials, event content, and marketing collaterals with internal stakeholders.

Produce post-event content such as recordings, summaries, and lead-nurturing materials.

Requirements & Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

3-5 years of relevant marketing experience, with hands-on campaign execution; experience in financial services, fintech, or lending is an advantage.

Demonstrated experience executing digital and ground marketing campaigns, including social media, SEO/SEM, and email marketing.

Strong project coordination and vendor/event management skills.

Proficiency with digital marketing and social media tools, and working knowledge of reporting/CRM tools (e.g. Excel, CRM platforms).

Excellent written and verbal communication skills in English and Bahasa Malaysia.

Highly organised, detail-oriented, and able to manage multiple campaigns and deadlines simultaneously.

Execution and follow-through — turns approved plans into completed, on-time deliverables.

Cross-functional coordination — works effectively with Sales, Operations, Compliance, Product, agents, and external vendors.

Attention to detail and compliance mindset, particularly for regulated financial marketing materials.

Clear communication and stakeholder management.

Data and reporting orientation — comfortable compiling and tracking performance metrics.

Adaptability and ability to work in a fast-paced, target-driven environment.

Digital Micro finance platform

We are unique platform offering digital micro finance to micro entrepreneurs, our service assesses borrowers by Psychometric test, asking entrepreneurship, financial literacy and compliance. This will be able to widen the opportunity for micro entrepreneurs to access loan quickly and safely! If you like to involve with social mission endeavor, let us know!

Our values is productive, dynamic!

Our staff are all passionate, productive and mutual understanding. focus on high productivity, willing to accept new idea and suggestion. Our colleague come from MY, Japan, we are global and enjoy startup eco-system. If you want to grow faster, please visit us.

What can I earn as a Marketing Associate