AI-Driven Product & Strategy Leader

Appnovation Technologies; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Direct AI access to platforms

Diverse and inclusive culture

Growth opportunities

Collaborative and innovative work环境

High-profile projects

EPF

ME Days

Employee Assistance Programme

Fertility and Menopause Leave

Job summary

Appnovation Technologies in Kuala Lumpur, Malaysia, seeks an Associate Director to lead high-value engagements across product strategy, CX, service design and transformation. You will mentor senior practitioners, shape strategic direction, and drive value creation for top clients.

You will also set standards, develop talent, and lead proposals while advancing AI-enabled approaches across engagements. The role emphasizes leadership, deep experience across multiple domains, and the ability to grow

Qualifications

• 10–14 years of experience in product management, strategy, customer experience, service design, transformation consulting, or an integrated combination.
• Proven ability to lead complex, multi-workstream engagements and advise senior stakeholders across a broad product and strategic scope.
• Experience across at least three core P&S domains: product strategy, CX strategy, service design, transformation planning, martech strategy, change strategy.

Responsibilities

• Lead high-value client engagements across product strategy, customer experience, service design, transformation planning, martech strategy, and change strategy.
• Advise senior clients on product direction, strategic priorities, and phased transformation.
• Shape integrated product and strategic direction across complex, multi-disciplinary engagements.
• Oversee the quality of product definition, strategic thinking, requirements, and delivery direction across teams.
• Ensure work is grounded in clear value creation, strategic logic, and practical action at every stage of the engagement lifecycle.
• Shape and lead major proposals, pitches, and RFP responses.
• Identify and develop account growth opportunities — deepening and broadening client relationships.
• Strengthen the practice through methods, quality standards, and the development of Senior Managers and Managers.
• Shape how the team uses AI as a strategic and creative tool — AI as part of thinking, not just work.
• Mentor leaders and junior practitioners with intentionality and consistency, helping them grow their ambition and capability.
• Actively protect and build the culture of the practice — always learning, always executing, always pushing.

Skills

Product management

Strategy

Customer experience

Service design

Transformation

AI prototyping

Executive communication

Leadership

Job description

Appnovation Technologies in Kuala Lumpur, Malaysia, seeks an Associate Director to lead high-value engagements across product strategy, CX, service design and transformation. You will mentor senior practitioners, shape strategic direction, and drive value creation for top clients.

You will also set standards, develop talent, and lead proposals while advancing AI-enabled approaches across engagements. The role emphasizes leadership, deep experience across multiple domains, and the ability to grow