AI-Driven Product & Strategy Leader

Appnovation Technologies Ltd.; Kuala Lumpur; Hybrid; MYR 300,000 - 540,000; Full time

Benefits offered by this job

Real impact projects

Direct access to AI platforms

Diverse and inclusive culture

Growth opportunities

Collaborative environment

Exposure to exciting projects

Supportive leadership

Hybrid working model

Job summary

Appnovation Technologies Ltd. in Malaysia is seeking an Associate Director for Product & Strategy to lead high-value client engagements and shape the direction of multi-disciplinary programs.

You will mentor senior practitioners and raise the practice standards while integrating product strategy, CX, service design, and transformation into tangible outcomes. You will work with senior clients to define product direction, prioritize strategic initiatives, and oversee proposals, P&L, and change

Qualifications

• 10–14 years of experience in product management, strategy, customer experience, service design, transformation consulting, or an integrated combination.
• A proven ability to lead complex, multi-workstream engagements and advise senior stakeholders across a broad product and strategic scope.
• Experience working across at least three of the core P&S domains: product strategy, CX strategy, service design, transformation planning, martech strategy, change strategy

Responsibilities

• Lead high-value client engagements across product strategy, customer experience, service design, transformation planning, martech strategy, and change strategy
• Advise senior clients on product direction, strategic priorities, and phased transformation
• Shape integrated product and strategic direction across complex, multi-disciplinary engagements
• Oversee the quality of product definition, strategic thinking, requirements, and delivery direction across teams
• Ensure that the work is grounded in clear value creation, strategic logic, and practical action — at every stage of the engagement lifecycle
• Shape and lead major proposals, pitches, and RFP responses
• Identify and develop account growth opportunities — deepening and broadening client relationships
• Strengthen the practice through methods, quality standards, and the development of Senior Managers and Managers
• Shape how the team uses AI as a strategic and creative tool — setting the expectation that AI is part of how we think, not just how we work
• Mentor leaders and junior practitioners with intentionality and consistency, helping them grow their ambition as well as their capability
• Actively protect and build the culture of the practice — always learning, always executing, always pushing

Skills

Leadership

Executive communication

AI fluency

Product strategy

Stakeholder management

Mentoring

Job description

Appnovation Technologies Ltd. in Malaysia is seeking an Associate Director for Product & Strategy to lead high-value client engagements and shape the direction of multi-disciplinary programs.

You will mentor senior practitioners and raise the practice standards while integrating product strategy, CX, service design, and transformation into tangible outcomes. You will work with senior clients to define product direction, prioritize strategic initiatives, and oversee proposals, P&L, and change