Digital Marketing Associate

Accenture Southeast Asia; Kuala Lumpur; On-site; MYR 67,000 - 95,000; Full time

Job summary

Accenture Southeast Asia in Kuala Lumpur is seeking a Digital Marketing Campaign Analyst to support the planning, execution, and optimization of client digital advertising campaigns. You will drive campaign setup and optimization to meet objectives like reach, clicks, and conversions across multiple channels.

The role requires hands-on campaign management experience, strong Excel reporting skills, and clear English communication.

Qualifications

• 1–3 years of experience in digital marketing, campaign management, marketing operations or online advertising.
• Hands-on experience with campaign setup, execution, monitoring and optimization.
• Understanding of objectives: reach, clicks, leads, conversions and sales.
• Ability to analyse campaign performance data and provide practical optimization recommendations.
• Strong Excel reporting and data analysis skills, and clear English communication.

Responsibilities

• Create and set up new digital advertising campaigns based on client objectives.
• Build campaigns to support reach, clicks, conversions, sales and customer acquisition.
• Monitor campaign performance and identify areas for improvement.
• Optimize campaigns through keyword, bid, budget, targeting and performance recommendations.
• Review campaign data, reports and metrics to support decision-making.
• Provide insights and recommendations to improve campaign effectiveness.
• Work with internal teams and clients to ensure targets are achieved.
• Support campaign execution across Search, Display, Video, Mobile and other platforms.

Skills

Digital marketing

Campaign management

Data analysis

English communication

Analytical thinking

Detail oriented

Tools

Excel

Job description

Role Summary

The role is responsible for supporting clients and customers in creating, managing, and optimizing digital advertising campaigns. The candidate will help build effective campaigns that align with marketing objectives such as reach, clicks, lead generation, sales, and overall campaign performance targets.

Key Responsibilities

• Creating and setting up new digital advertising campaigns based on client objectives.
• Building effective campaigns to support marketing goals such as reach, clicks, conversions, sales, and customer acquisition.
• Monitoring campaign performance and identifying areas for improvement.
• Optimizing campaigns through keyword, bid, budget, targeting, and performance recommendations.
• Reviewing campaign data, reports, and metrics to support decision-making.
• Providing insights and recommendations to improve campaign effectiveness.
• Working closely with internal teams, clients, or customers to ensure campaign targets are achieved.
• Supporting campaign execution across digital marketing channels such as Search, Display, Video, Mobile, and other online advertising platforms.

Required Skills and Experience

• 1-3 years of experience in digital marketing, campaign management, marketing operations, or online advertising.
• Hands-on experience with campaign setup, execution, monitoring, and optimization.
• Good understanding of digital advertising objectives, including reach, clicks, leads, conversions, and sales.
• Ability to analyse campaign performance data and provide practical optimization recommendations.
• Strong skills in Microsoft Excel for reporting and data analysis.
• Good communication skills in English, with the ability to explain performance insights clearly.
• Detail-oriented, analytical, and comfortable working with campaign metrics and targets.