AI-Driven Growth & Performance Marketer

BlockOffice; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

BlockOffice is seeking a Performance & Growth Marketer to own and scale our paid acquisition engine. You will drive AI-native marketing across Google Ads, LinkedIn, Meta, X, and more, building a repeatable growth engine with rapid experimentation.

This hands-on role requires independent execution, data-driven decisions, and close collaboration with leadership to bring new frameworks into the organisation. You will develop channel strategies, optimize conversions, test landing pages, and build an

Qualifications

• 3–6 years of hands-on experience in performance marketing, paid acquisition, or growth marketing
• Strong track record managing Google Ads
• Practical experience with LinkedIn Ads and ideally other paid social platforms
• Strong understanding of performance marketing fundamentals, attribution, conversion funnels, and experimentation
• Experience managing meaningful advertising budgets and making decisions based on performance data
• Comfortable owning the entire acquisition funnel rather than focusing only on campaign execution
• Strong interest and practical experience in AI-powered marketing tools and workflows
• Demonstrated ability to rapidly test, learn, iterate, and scale
• Strong analytical thinking and commercial judgement
• Comfortable working independently with significant ownership and accountability

Responsibilities

• Own and manage paid acquisition campaigns across Google Ads, LinkedIn Ads, Meta, X, and other relevant channels
• Develop channel strategies based on target audience, CAC, conversion rates, and ROI
• Identify and test new paid acquisition opportunities as platforms evolve
• Manage campaign setup, targeting, bidding, budgets, optimisation, and performance analysis
• Continuously optimise campaigns based on qualified leads and business outcomes
• Build and maintain a structured experimentation framework across channels
• Apply AI tools across research, audience analysis, campaign ideation, copywriting, creative production, testing, and optimisation
• Develop high-volume creative testing systems
• Use AI to accelerate iteration while guarding messaging and brand
• Identify emerging AI-driven marketing workflows, platforms, and tools
• Stay ahead of changes in search, advertising platforms, AI search, and consumer discovery behavior
• Educate leadership on emerging performance marketing trends, tools, and best practices
• Own the journey from ad → landing page → lead → qualified opportunity
• Develop and test landing pages, messaging, offers, CTAs, and conversion flows
• Run A/B and multivariate experiments to improve conversion rates
• Work with stakeholders to improve lead quality and conversion beyond acquisition
• Identify bottlenecks across the funnel and develop hypotheses to address them
• Build reliable tracking and attribution across channels
• Monitor metrics: CAC, CPL, conversion rate, pipeline contribution, ROAS/ROI
• Produce performance reporting with insights and actions
• Allocate budgets based on performance and ROI
• Distinguish activity metrics from growth-contributing metrics
• Develop understanding of target audiences across Web3, crypto, AI, fintech, venture-backed startups, funds, and digital asset businesses
• Translate market insights into campaign angles, creative concepts, and acquisition strategies
• Continuously test new audience segments and positioning opportunities
• Identify and test new acquisition channels, platforms, communities, partnerships, and distribution opportunities
• Experiment with emerging marketing channels and AI-native discovery/search behaviour
• Build repeatable growth experiments with hypotheses and learnings
• Support thought leadership, partnerships, events, and industry activations for acquisition

Skills

Google Ads

LinkedIn Ads

Meta Ads

Paid acquisition

Growth marketing

AI-powered marketing

Analytics

Experimentation

Independent ownership

Job description

BlockOffice is seeking a Performance & Growth Marketer to own and scale our paid acquisition engine. You will drive AI-native marketing across Google Ads, LinkedIn, Meta, X, and more, building a repeatable growth engine with rapid experimentation.

This hands-on role requires independent execution, data-driven decisions, and close collaboration with leadership to bring new frameworks into the organisation. You will develop channel strategies, optimize conversions, test landing pages, and build an