AI-Driven Digital Marketing Specialist

IBNU Sina Wellness; Selangor; On-site; MYR 60,000 - 96,000; Full time

Benefits offered by this job

Free parking

Extended lunch & prayer break — 1 hour

Team building & employee engagement

Company events

Career progression opportunities

AI marketing exposure

Paid medical leave

Medical claims upon confirmation

Job summary

Ibnu Sina Wellness is seeking an AI-powered Digital Marketing Specialist to drive qualified leads and strengthen brand presence across Meta, Google, TikTok, and YouTube. You will design and optimize funnels, landing pages, and CRM workflows while leveraging AI tools to boost productivity and performance.

You should have at least 3 years in digital/performance marketing, experience with paid platforms, and a strong grasp of lead generation and conversion optimization.

Qualifications

• Minimum 3 years of experience in digital marketing or performance marketing.
• Experience managing paid advertising platforms.
• Strong understanding of lead generation and conversion optimization.
• Experience using AI-powered marketing tools.
• Strong analytical and communication skills.
• Proactive approach to problem-solving and continuous improvement.
• Willingness to take ownership and responsibility for marketing performance.
• Bachelor's Degree in Marketing, Business, or a related field (good to have).
• Experience with CRM systems and marketing automation (good to have).
• Familiarity with tools such as ChatGPT, Claude, Gemini, Canva AI, Zapier, Make, HubSpot, GoHighLevel, or similar AI/automation platforms (good to have).

Responsibilities

• Plan, execute, and manage digital marketing campaigns across Meta, Google, TikTok, and YouTube.
• Develop and optimize marketing funnels from awareness to lead generation and conversion.
• Manage paid advertising campaigns and improve campaign performance through data-driven optimization.
• Generate qualified leads and work towards improving CPC, CPL, CTR, ROAS, and conversion rates.
• Build and optimize landing pages, email marketing automation, CRM workflows, and remarketing campaigns.
• Use AI-powered marketing tools to improve productivity, content creation, campaign execution, and workflows.
• Monitor campaign performance and prepare analytical reports.
• Conduct A/B testing to identify opportunities for better campaign performance.
• Research market trends and emerging AI marketing technologies.
• Work with internal teams to maintain brand consistency across marketing activities.

Skills

Digital marketing

Performance marketing

AI-powered tools

Analytics

Campaign management

Communication

Education

Bachelor's degree in Marketing/Business

Tools

ChatGPT

Claude

Gemini

Canva AI

Zapier

Make

HubSpot

GoHighLevel

Job description

Ibnu Sina Wellness is seeking an AI-powered Digital Marketing Specialist to drive qualified leads and strengthen brand presence across Meta, Google, TikTok, and YouTube. You will design and optimize funnels, landing pages, and CRM workflows while leveraging AI tools to boost productivity and performance.

You should have at least 3 years in digital/performance marketing, experience with paid platforms, and a strong grasp of lead generation and conversion optimization.