Welding Process Engineer — Robotics & Optimization

Grupo Tecma; Ciudad Juárez; A distancia; MXN 350.000 - 550.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Health, dental, and vision insurance

Professional development resources

Performance-based incentives

Descripción de la vacante

Grupo Tecma is seeking a Digital Growth Specialist to join its remote-first team. You will optimize digital campaigns across paid search, social, and display channels to maximize efficiency in user acquisition and engagement.

This role requires strong analytics, proficiency with Google Ads, Meta Ads Manager, Google Analytics, and A/B testing. You will report insights to stakeholders and stay ahead of performance marketing trends.

Formación

• 3+ years of digital marketing experience.
• Experience with Google Ads and Meta Ads Manager.
• Proficient in web analytics and data visualization.
• Familiar with A/B testing and statistical concepts.

Responsabilidades

• Analyze performance data from campaigns to identify optimization opportunities.
• Implement and manage A/B testing for creatives, pages, and targeting.
• Monitor budgets and bidding strategies to meet CPA and ROAS targets.
• Collaborate with content and design teams to align assets with objectives and brand guidelines.
• Provide regular performance reports with actionable insights to stakeholders.
• Stay current with trends in digital advertising and growth strategies.

Conocimientos

Analytical thinking

Data-driven mindset

Campaign optimization

Statistical knowledge

Independent work

Remote work experience

Herramientas

Google Ads

Meta Ads Manager

Google Analytics

Data visualization tools

Descripción del empleo

Digital Growth Specialist - Campaign Optimization

Our client is seeking a highly analytical and data-driven Digital Growth Specialist to join their fully remote team. You will be responsible for optimizing digital marketing campaigns across various channels to achieve maximum efficiency and effectiveness in user acquisition and engagement. This role is ideal for someone passionate about diving deep into data, experimenting with new strategies, and driving measurable business outcomes in a flexible, remote-first environment.

Key Responsibilities

• Analyze performance data from digital marketing campaigns (paid search, social media ads, display, etc.) to identify areas for optimization.
• Implement and manage A/B testing initiatives for ad creatives, landing pages, targeting parameters, and campaign strategies.
• Monitor campaign budgets and bidding strategies to ensure optimal spend and achieve target KPIs such as CPA and ROAS.
• Collaborate with content and design teams to ensure marketing assets are aligned with campaign objectives and brand guidelines.
• Provide regular performance reports with clear insights and actionable recommendations to stakeholders.
• Stay current with the latest trends in digital advertising, performance marketing, and growth strategies.

Requirements

• Minimum of 3 years of experience in digital marketing, with a strong focus on campaign optimization and performance analysis.
• Proven experience with major advertising platforms like Google Ads and Meta Ads Manager.
• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization.
• Strong understanding of statistical concepts relevant to A/B testing and campaign analysis.
• Excellent analytical and problem-solving skills.
• Ability to work independently and effectively in a remote setting.

Benefits

• Competitive salary and performance-based incentives.
• A completely remote position, offering exceptional work-life integration.
• Opportunity to drive significant growth for the company through data-backed strategies.
• Comprehensive health, dental, and vision insurance.
• Access to professional development resources and training opportunities.