Website Growth Lead: Content, UX & Optimization

General Motors; Ciudad de México; Híbrido; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

General Motors Mexico City is seeking a Senior Content Strategy and Digital Experience leader to define and execute the local website strategy, optimize content, and drive performance across vehicle configurators, inventory, and related brand experiences.

You will collaborate with product management, CRM, agencies, and regional stakeholders; lead SEO, UX, and analytics initiatives; and oversee usability studies, A/B testing, and optimization priorities.

Formación

• 7+ years in digital marketing, website content, or digital product management.
• Bachelor's degree in Engineering, Business Administration, Marketing or equivalent.
• Experience navigating large, global-scale organizations.
• Automotive experience preferred.
• Strong knowledge of content strategy, SEO, and UX.

Responsabilidades

• Define and lead execution of Mexico’s website strategy.
• Own content and asset development for carry-over, reveal, and launches.
• Define locally relevant SEO goals and implement best practices.
• Manage website operations by coordinating with product management, CRM, agencies, and regional stakeholders.
• Advocate for consumers using usability research and customer insights.
• Collaborate with cross-functional partners in a large organization.
• Review analytics and provide actionable insights to improve UX and conversions.
• Drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
• Manage usability studies, competitive reviews, and benchmarking.

Conocimientos

Content strategy

SEO

UX design

A/B testing

Analytics

Cross-functional

Project management

Digital marketing

English

Educación

Bachelor's degree

Descripción del empleo

General Motors Mexico City is seeking a Senior Content Strategy and Digital Experience leader to define and execute the local website strategy, optimize content, and drive performance across vehicle configurators, inventory, and related brand experiences.

You will collaborate with product management, CRM, agencies, and regional stakeholders; lead SEO, UX, and analytics initiatives; and oversee usability studies, A/B testing, and optimization priorities.