Vans Ecommerce Sr. Analyst

Mercedes-Benz México; Ciudad de México; Presencial; MXN 334.800 - 502.200; Jornada completa

Descripción de la vacante

A luxury automotive company in Mexico City seeks an Associate for their marketing team. The role involves optimizing their e-commerce platform and enhancing customer experience through data analysis and social media content. Candidates should have a Bachelor's degree, three years of relevant experience in marketing or the automotive industry, and advanced English. The position is full-time and local contract applies, with no relocation assistance.

Formación

• 3 years of experience in the automotive industry or in marketing.
• Advanced English language skills.

Responsabilidades

• Ensure accurate product information and content on the e‑commerce platform.
• Create engaging content for social media aligned with brand guidelines.
• Manage and analyze customer data in Salesforce for marketing campaigns.
• Monitor digital channel KPIs and provide actionable insights.

Conocimientos

Social Media & Content Strategy

Web Analytics & Performance Tracking

CRM (Salesforce)

E-commerce Platforms & CMS

Educación

Bachelor’s degree in Marketing, Administration or Communication

Descripción del empleo

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Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub‑brands of Mercedes‑AMG, Mercedes‑Maybach, Mercedes‑EQ, G‑Class and the smart brand. As sustainability is the guiding principle of the Mercedes‑Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole.

Objective

Drive the growth and optimization of the online store of Vans by increasing sales and enhancing customer experience through the analysis of performance metrics and KPIs across digital channels. The role leverages social media insights and Salesforce data to maximize reach, engagement, and personalized marketing initiatives, ensuring alignment with overall marketing and business objectives.

Day to day (main tasks)

• Ensure the e‑commerce platform is consistently updated with accurate product information, pricing, and content to deliver a seamless and engaging customer experience.
• Develop, create, and schedule engaging content across social media platforms, ensuring alignment with brand guidelines and campaign objectives.
• Manage, maintain, and analyze customer data in Salesforce to enable targeted marketing campaigns, ensure data integrity, and support accurate performance reporting.
• Monitor and analyze digital channel KPIs, delivering monthly reports with actionable insights and improvement recommendations.

Profile

• Education: Bachelor’s degree in Marketing, Administration or Communication.
• Previous experience: 3 years of experience in the automotive industry or the marketing area.
• Languages: Advanced English.
• Additional Qualifications: E-commerce Platforms & CMS, Web Analytics & Performance Tracking, Social Media & Content Strategy, CRM (Salesforce).

Location

CDMX (Santa Fe)

Local contract applies.

Relocation assistance will not be provided for this position.

The power of being unique.

Diversity & Inclusion at Mercedes‑Benz. We attract and value a diverse workforce to drive innovation and reflect our global customers and environments in which we operate. We embrace the uniqueness of every team member and are committed to promoting an inclusive culture with equal opportunities for success. We enable our teams to bring their diverse experiences, skills and perspectives to build the world’s most desirable cars for a sustainable future. When choosing our talent we focus on their abilities and do not discriminate based on ethnic origin, nationality, gender, age, disability, social condition, health condition, religion, immigration status, opinions, sexual preference, marital status, university or appearance.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing

Industry: Motor Vehicle Manufacturing