User Loyalty Sr. Analyst

Didi-Global-; Ciudad de México; Presencial; MXN 450.000 - 750.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. in Mexico City is seeking a Senior User Loyalty Analyst to join the Growth & Loyalty team. You will analyze user behavior, define loyalty strategies, and own loyalty initiatives from strategy through execution, building dashboards and driving cross‑functional projects.

Requirements include a Bachelor’s degree in a quantitative field and 3+ years in analytics, with hands‑on SQL, Python, and Excel experience. This role focuses on LatAm markets and engagement growth.

Formación

• Bachelor’s degree in a quantitative field.
• 3+ years of experience in Tech, Consulting, Operations, Strategy, or similar analytical roles.
• Strong analytical and problem solving skills with hands-on experience using SQL, Python, and Excel.

Responsabilidades

• Analyze user behavior and performance using SQL, Python, and Excel to identify growth and engagement opportunities.
• Define and optimize the user loyalty strategy through data‑driven insights.
• Own specific projects related to Membership initiatives, driving them from strategy and analysis through execution and results.
• Build dashboards to track campaign and initiative performance.
• Develop cross‑business initiatives with other business units to drive user engagement.
• Configure, launch, and execute campaigns and user communications through internal systems.

Conocimientos

SQL

Python

Excel

Educación

Bachelor's degree in Actuarial Science, Mathematics, Engineering, or related quantitative field

Descripción del empleo

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app‑based services across markets including Asia‑Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra‑city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

Join the Growth & Loyalty team, responsible for driving user acquisition and engagement across DiDi Food’s LatAm markets. As a User Loyalty Sr Analyst, you will combine data, strategy, and execution to develop initiatives that strengthen user engagement and loyalty.

Role Responsibilities

• Analyze user behavior and performance using SQL, Python, and Excel to identify growth and engagement opportunities.
• Define and optimize the user loyalty strategy through data‑driven insights.
• Own specific projects related to Membership initiatives, driving them from strategy and analysis through execution and results.
• Build dashboards to track campaign and initiative performance.
• Develop cross‑business initiatives with other business units to drive user engagement.
• Configure, launch, and execute campaigns and user communications through internal systems.

Role Qualifications

• A Bachelor’s degree in Actuarial Science, Mathematics, Engineering, or a related quantitative field.
• 3+ years of experience in Tech, Consulting, Operations, Strategy, or similar analytical roles.
• Strong analytical and problem solving skills, with hands on experience using SQL, Python, and Excel.
• A proactive, hands on mindset and the ability to turn insights into action.
• Strong communication and stakeholder management skills.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data‑driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms