LATAM SMB Marketing Lead: Strategy & Campaigns

HP; México; Hybrid; MXN 1,200,000 - 2,100,000; Full time

Job summary

HP LATAM is seeking a Senior Marketing Lead to steer the SMB regional strategy, driving integrated planning and Pan HP LATAM campaign execution across countries, categories and channels.

You will align strategy, content and customer experience to maximize business impact, manage budgets, lead cross-functional teams, and leverage dashboards, AI and analytics to guide decisions. This role requires fluency in English and Spanish and deep LATAM market understanding.

Qualifications

• 10+ years of experience in strategic marketing, planning, and regional execution.
• Proven experience in SMB, channel, and online marketing.
• Fluency in English and Spanish (Portuguese is a plus).
• Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.
• Ability to negotiate, optimize onsite experiences, and manage budgets effectively.

Responsibilities

• Define and lead Pan HP LATAM strategy for SMB aligning objectives with global, regional, and local teams.
• Orchestrate the 4P planning process (Product, Price, Place, Promotion) in collaboration with Category, Channel, Sales, and GTM teams.
• Manage budgets and cascade strategies across LATAM countries.
• Drive regional campaigns, adapting global initiatives for local relevance and impact.
• Develop integrated communication plans and coordinate Pan-LATAM launches.
• Optimize digital and channel experiences, including landing pages, content, and performance.
• Map the full customer journey, identifying gaps and opportunities across touchpoints.
• Consolidate KPIs and activation plans from local teams for regional reporting.
• Negotiate alliance funding and optimize onsite experience for e-tail and retail

Skills

Strategic marketing

Planning

Regional execution

Data-driven

Leadership

Digital marketing

Tools

Dashboards

AI

Analytics

Job description

HP LATAM is seeking a Senior Marketing Lead to steer the SMB regional strategy, driving integrated planning and Pan HP LATAM campaign execution across countries, categories and channels.

You will align strategy, content and customer experience to maximize business impact, manage budgets, lead cross-functional teams, and leverage dashboards, AI and analytics to guide decisions. This role requires fluency in English and Spanish and deep LATAM market understanding.