Strategic Campaigns Marketing Manager (Hybrid)

Thomson Reuters; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Mental Health & Wellbeing initiatives

Professional development programs

Headspace access

Job summary

Thomson Reuters Agency seeks a Campaigns Marketing Manager to plan and deliver integrated, audience-led campaigns across digital channels and live events. You will drive global programmes from acquisition through nurture and advocacy, collaborating with Sales, Editorial, and product marketing teams.

You will manage budgets, measure performance, and optimize funnel metrics to achieve revenue goals, with a hybrid work model and a focus on delivering high-quality campaigns across regions.

Qualifications

• 5+ years in campaign management or digital marketing roles.
• Demonstrated expertise in multi-channel digital marketing strategies and customer journey optimization.
• Strong analytical skills with ability to derive insights from data.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Excellent project-management and stakeholder-management skills.
• Full professional proficiency in English across written and spoken forms.
• Bachelor's degree in Marketing, Digital Marketing, or related field.

Responsibilities

• Develop end-to-end integrated marketing campaigns aligned with audience, brand, pipeline, and revenue objectives.
• Create multi-channel campaign plans across email, social, search, webinars, content, and events.
• Lead industry event marketing including pre/post-event promotion and lead nurture.
• Plan and promote Reuters-owned events and webinars with internal teams.
• Create campaign content briefs with Editorial, Design, and partners.
• Manage landing pages and Reuters Agency website content with SEO and UX best practices.
• Oversee marketing funnel activity from lead gen to nurture and retention.
• Measure campaign performance and translate data into optimization recommendations.
• Manage budgets, schedules, agencies, and third-party partners.
• Collaborate with Sales on audience prioritization, lead follow-up, and pipeline attribution.
• Monitor industry trends and share best practices across the marketing team.

Skills

Campaign management

Digital marketing

Analytics

Marketing automation

CRM systems

Stakeholder management

Professional English

Education

Bachelor's degree in Marketing / Digital Marketing or related field

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Thomson Reuters Agency seeks a Campaigns Marketing Manager to plan and deliver integrated, audience-led campaigns across digital channels and live events. You will drive global programmes from acquisition through nurture and advocacy, collaborating with Sales, Editorial, and product marketing teams.

You will manage budgets, measure performance, and optimize funnel metrics to achieve revenue goals, with a hybrid work model and a focus on delivering high-quality campaigns across regions.