Campaigns Marketing Manager (Hybrid, Global)

Thomson Reuters; Mexico; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Flex My Way

Career development

Industry benefits

Volunteer days

Job summary

Thomson Reuters is seeking a Campaigns Marketing Manager, Reuters Agency, to lead integrated, audience-led campaigns across digital channels and live experiences. You will coordinate email, social, search, webinars, events, content, and web pages to drive demand and revenue.

You will manage global programmes, partner with Sales, Editorial, Design and partners, and shepherd campaigns from awareness through nurture, conversion and advocacy, ensuring consistent messaging and measurable impact.

Qualifications

• 5+ years in campaign management or digital marketing, preferably within a B2B SaaS environment.
• Demonstrated expertise in multi-channel digital marketing strategies and customer journey optimization.
• Strong analytical skills, with the ability to derive actionable insights from data.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• A creative mindset and interest in content creation and the media industry.
• Excellent project-management, stakeholder-management, and communication skills, with the ability to manage concurrent campaigns, events, and deadlines across global teams.
• Full professional proficiency in written and spoken English, with the ability to communicate clearly and work effectively with stakeholders across regions, cultures, and time zones.
• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Please note that this is not a people management position; it is an individual contributor role.

Responsibilities

• Develop integrated campaigns across email, organic and paid channels, webinars, events, content, and web pages.
• Lead industry event marketing, pre-event promotion, lead capture, on-site activation, and post-event nurture.
• Create campaign content briefs with Editorial, Design, and partners to produce assets for different audiences.
• Manage campaign landing pages, apply SEO and optimize conversion journeys.
• Oversee marketing funnel activities from lead generation to nurture and retention, using segmentation and automation.
• Measure performance across campaigns, webinars, content, and events and translate results into optimization recommendations.
• Coordinate budgets, timelines, agencies, and third-party partners to ensure timely delivery.

Skills

Campaign management

Multichannel marketing

Analytical skills

Marketing automation

English proficiency

Education

Bachelor's in Marketing

Tools

CRM systems

Analytics platforms

Job description

Thomson Reuters is seeking a Campaigns Marketing Manager, Reuters Agency, to lead integrated, audience-led campaigns across digital channels and live experiences. You will coordinate email, social, search, webinars, events, content, and web pages to drive demand and revenue.

You will manage global programmes, partner with Sales, Editorial, Design and partners, and shepherd campaigns from awareness through nurture, conversion and advocacy, ensuring consistent messaging and measurable impact.