Omnichannel Campaigns Lead - B2B SaaS

Thomson Reuters; Ciudad de México; Hybrid; MXN 450,000 - 750,000; Full time

Benefits offered by this job

Hybrid work model

Flexible vacation

Mental Health Days off

Headspace app

Retirement savings

Job summary

Thomson Reuters Agency seeks a Campaigns Marketing Manager to plan and deliver integrated, audience-led campaigns across digital channels and live experiences. You will coordinate global programmes from lead capture through nurture, conversion, and advocacy, collaborating with Sales, Editorial, Digital, and Events teams.

You will manage budgets, timelines, and partners, ensuring on-time delivery and measurable impact across funnel stages with a data-driven mindset.

Qualifications

• 5+ years of experience in campaign management or digital marketing, preferably B2B SaaS.
• Strong multi-channel digital marketing strategies and customer journey optimization.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Responsibilities

• Develop end-to-end integrated campaigns aligned with audience, brand, pipeline, and revenue objectives.
• Create multi-channel plans across email, social, paid search, webinars, content, and live events.
• Lead industry event marketing, including pre-event promotion, on-site activation, and post-event nurture.

Skills

Campaign management

Multi-channel marketing

Analytics

Marketing automation

CRM

English proficiency

Project management

Stakeholder management

Content creation

Events marketing

Education

Bachelor's degree in Marketing

Tools

Marketo

Salesforce

Google Analytics

HubSpot

Job description

Thomson Reuters Agency seeks a Campaigns Marketing Manager to plan and deliver integrated, audience-led campaigns across digital channels and live experiences. You will coordinate global programmes from lead capture through nurture, conversion, and advocacy, collaborating with Sales, Editorial, Digital, and Events teams.

You will manage budgets, timelines, and partners, ensuring on-time delivery and measurable impact across funnel stages with a data-driven mindset.