Hybrid Campaigns Marketing Manager: Multi-Channel Growth

Thomson Reuters; Ciudad de México; Hybride; MXN 900 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Hybrid Work Model

Flex My Way policies

Résumé du poste

Thomson Reuters is seeking a Campaigns Marketing Manager, Reuters Agency, to plan and deliver integrated, audience-led campaigns across digital channels and live experiences. You will coordinate with global teams to drive engagement and demand while aligning with sales and product marketing strategies.

The role requires strong campaign management, analytical, project-management, and stakeholder-management skills, with fluency in English and a track record in B2B SaaS marketing.

Qualifications

• 5+ years in campaign management or digital marketing, preferably within a B2B SaaS environment.
• Demonstrated expertise in multi-channel digital marketing strategies and customer journey optimization.
• Strong analytical skills, with the ability to derive actionable insights from data.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• A creative mindset and interest in content creation and the media industry.
• Excellent project-management, stakeholder-management, and communication skills, with the ability to manage concurrent campaigns, events, and deadlines across global teams.
• Full professional proficiency in written and spoken English.
• Bachelor's degree in Marketing, Digital Marketing, or a related field.

Responsabilités

• Develop integrated marketing campaigns aligned with audience, brand, pipeline, and revenue objectives.
• Build multi-channel campaign plans across email, social, search, webinars, content, and events.
• Lead industry event marketing, including audience targeting, promotion, lead capture, and nurture.
• Promote Reuters-owned events and webinars in partnership with internal stakeholders.
• Develop campaign content and briefs with subject-matter experts, Editorial, Design, and partners.
• Manage campaign landing pages, SEO, UX, and conversion journeys.
• Oversee funnel activity from lead generation through nurture and retention with personalization.
• Measure campaign performance and translate results into optimization recommendations.
• Manage budgets, schedules, agencies, and third-party partners to ensure on-time delivery.
• Collaborate with Sales on audience priorities, follow-up, and pipeline attribution.
• Monitor industry trends and share best practices across the Marketing team.

Connaissances

Campaign management

Digital marketing

Multi-channel marketing

Analytics

Marketing automation

CRM systems

Content creation

Project management

Stakeholder management

Communication

English proficiency

Formation

Bachelor's degree in Marketing

Outils

Marketing automation tools

CRM systems

Analytics platforms

Description du poste

Thomson Reuters is seeking a Campaigns Marketing Manager, Reuters Agency, to plan and deliver integrated, audience-led campaigns across digital channels and live experiences. You will coordinate with global teams to drive engagement and demand while aligning with sales and product marketing strategies.

The role requires strong campaign management, analytical, project-management, and stakeholder-management skills, with fluency in English and a track record in B2B SaaS marketing.