Sr Marketing Specialist (Remote Mexico)

MiSalud Health; Ciudad de México; Hybrid; MXN 420,000 - 540,000; Full time

Job summary

MiSalud Health is seeking a Sr Marketing Specialist to drive end-to-end digital marketing across paid, organic, and content channels from Mexico City or Guadalajara, with remote options.

You will collaborate with sales, create multi-channel campaigns, and leverage AI tools to accelerate B2B and B2C demand, app downloads, and GTM for new features.

Qualifications

• A minimum of 3 years of field marketing, digital demand generation, or similar hands-on roles.
• Proven experience supporting a Sales organization and a complex B2B sales cycle.
• Advanced proficiency in Google Ads, Meta, LinkedIn Campaign Manager, and SEO/SEM tools.
• A portfolio that shows you can create your own content and own the branding of campaigns.
• Experience in SaaS and understanding the US Healthcare space is a strong plus.
• Strong ability to use AI tools to scale production; knowledge of HTML is advantageous.

Responsibilities

• Own end-to-end digital execution across paid, organic, and content channels.
• Partner with Sales to create high-impact decks for enterprise customers.
• Execute multi-channel campaigns to generate MQLs in HR and Benefits space.
• Lead content creation and ensure consistent brand voice across platforms.
• Develop strategies to drive app downloads and bridge AI-driven content creation.
• Contribute to GTM strategies for new features targeting B2B buyers and channel partners.

Skills

Field Marketing

Demand Gen

Sales Alignment

AI Tools

Content Creation

B2B/B2C

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

SEO/SEM Tools

HTML

AI Platforms

Job description

Get care → Get the app Let's connect

Sr Marketing Specialist

Mexico City or Guadalajara (Remote)

About MiSalud Health

MiSalud Health is on a mission to make healthcare accessible and affordable for all by removing barriers of language, cost, and circumstance. We believe that the future of medicine lies at the intersection of human expertise and artificial intelligence. Whether we are building cross-border platform integrations or pioneering AI-augmented diagnostics, we lead with compassion and precision to create meaningful change in the lives of our users.

About the Role

As a Sr Marketing Specialist at MiSalud Health, you will be the "boots on the ground" for our marketing execution. This is a highly hands-on role where you will own end-to-end digital execution across paid, organic, and content channels.

You will thrive at the intersection of B2B sales acceleration and B2C user engagement. Your primary mission is to fuel our North America marketing strategies and accelerate our brand recognition and sales pipeline both in B2B and B2C models.

What You'll Do

This is a full-time, highly hands-on role. You will own execution across multiple marketing channels simultaneously.

Field Marketing & Sales Support: Partner directly with our Sales team to create and customize high-impact decks for specific enterprise customers. You will be the bridge between our brand and the specific needs of a prospect.

Full-Funnel Demand Gen: Execute multi-channel campaigns (Google Ads, LinkedIn, Email) specifically designed to generate MQLs within the HR and Benefits space.

Content Creation & Brand Collateral: Act as the lead creator for marketing assets. This includes writing copy, designing basic collateral, and ensuring our brand voice is consistent across all platforms and all audiences.

B2C Engagement & AI Integration: Develop creative strategies to drive app downloads. You will leverage AI tools to automate content creation and bridge any gaps in consumer-facing marketing.

Product GTM: Contribute to our "Go-to-Market" strategy for new features, ensuring our value proposition resonates with both the B2B Buyer persona, channel partners, and the end user.

What You Need

A minimum of 3 years of experience in field marketing, digital demand generation, or similar hands-on marketing roles.

Proven experience working directly with a Sales organization and understanding how to support a complex B2B sales cycle.

Advanced proficiency in Google Ads, Meta, LinkedIn Campaign Manager, and SEO/SEM tools.

A portfolio that shows you can create your own content and "own" the branding of your campaigns.

Previous experience in B2B and B2C is required. Experience in SaaS and understanding the US Healthcare space (employers, brokers, Payors) is a very strong plus.

Strong ability to use AI tools (ChatGPT, Gemini, Canva, etc.) to scale production. Knowledge of HTML is a significant advantage for managing web assets and emails.

Professional fluency in English and Spanish is required to serve our diverse workforce and US-based clients.