Sr Content Analyst

Blip Global; Ciudad de México; Presencial; MXN 360.000 - 600.000; Jornada completa

Descripción de la vacante

Blip Global, a leading conversational AI platform, is seeking a Content Senior Analyst to shape and execute our content strategy across marketing channels. The role focuses on SEO-driven content that strengthens our digital presence and supports brand positioning.

You will collaborate with marketing, sales, and design teams to create engaging blogs, social posts, emails, whitepapers, and case studies, while guiding external agencies to ensure consistency with our voice and goals.

Formación

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Minimum of 3 years of experience in digital content creation and/or brand leadership.
• Knowledge in SEO and Keywords analysis to ensure content success.
• Exceptional writing and editing skills, with the ability to adapt to various tones and styles.
• Basic graphic design skills or familiarity with editing tools (Photoshop, Canva).

Responsabilidades

• Create and develop the content strategy for marketing channels using editorial calendars for blogs, social media, email campaigns, newsletters, whitepapers, case studies, guides, etc.
• Manage digital agency content relative to services.
• Ensure content aligns with business goals and value proposition.
• Produce content for press releases, interviews, and featured articles in digital media, industry blogs, and SaaS-related publications.
• Collaborate with graphic designers to ensure content is visually appealing and meets brand standards.
• Define KPIs to evaluate the effectiveness of content

Conocimientos

SEO knowledge

Content creation

Writing and editing

English proficiency

Time management

Communication

Educación

Bachelor's degree in Communications/Marketing/Journalism

Herramientas

Photoshop

Canva

Descripción del empleo

We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions

At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further!

Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together!

Find out how you can make an impact with us!

The Content Senior Analyst will be responsible for developing, managing, and executing the content strategy with a particular focus on SEO needs. This role involves creating engaging, consistent content that aligns with the company’s marketing, sales, and brand positioning goals. Additionally, the role will help strengthen the company’s digital presence, enhancing its visibility in the market and improving its reputation across various communication channels.

The main responsibilities you will have are:

• Create, Design and Develop the content strategy for marketing channels (email, ADS, PR, SEO/GEO) by editorial calendars for blogs, social media, email campaigns, newsletters, whitepapers, case studies, guides, etc..
• Manage digital agency content relative to services
• Ensure that all content aligns with business goals and the company’s value proposition.
• Produce content for press releases, interviews, and featured articles in digital media, industry blogs, and SaaS-related publications.
• Collaborate with graphic designers and other creatives to ensure that content is visually appealing and meets brand standards.
• Define key performance indicators (KPIs) to evaluate the effectiveness of content

What are the requirements?

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Minimum of 3 years of experience in digital content creation and/or brand leadership.
• Knowledge in SEO and Keywords analysis to ensure content success.
• Exceptional writing and editing skills, with the ability to adapt to various tones and styles.
• Basic graphic design skills or familiarity with editing tools (Photoshop, Canva).

Knowledge of trends and experience managing agencies.

• Ability to work independently, take initiative, manage time, and prioritize tasks effectively under pressure.
• Advanced English
• Creativity
• Organization and time management
• Effective communication, Proactivity and autonomy
• Strategic thinking