Full-Stack Digital Marketer - Remote, Latin America

Bluelight; Mexicali; On-site; MXN 874,737 - 1,224,632; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid-time-off policy

Flexibility in working hours

Continuing education and training

Company-sponsored coursework and certifications

Job summary

Bluelight, based in Mexicali, Mexico, is seeking a hands-on Digital Marketer to lead their marketing expansion. In this role, you will manage the organic social media calendar and execute email campaigns, working closely with a Growth Marketing Manager and a team of creatives. Applicants should have 4-6 years of experience in digital marketing, particularly in managing social channels and understanding SEO fundamentals. Company benefits include competitive salaries and flexible working hours, with the option to work remotely.

Qualifications

• 4-6 years of hands-on experience in a digital marketing or growth role.
• Proven experience managing organic social channels.
• Solid understanding of email marketing and SEO.

Responsibilities

• Own and execute the organic social media calendar across platforms.
• Manage and optimise email marketing campaigns.
• Support on-page SEO with various tasks.

Skills

Digital marketing experience

Social media management

Email marketing

SEO fundamentals

Analytical mindset

Strong written communication

Tools

Google Analytics 4

HubSpot

Slack

Asana

Job description

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are building Bluelight's marketing team from scratch and looking for a hands‑on digital marketer who can cover multiple channels, execute with speed, and grow with us. You will work closely with the Growth Marketing Manager and report directly to them, collaborating with a UX/UI designer, a freelance content writer, and a part‑time media buyer.

Core Responsibilities

• Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)
• Set up, manage, and optimise email marketing campaigns and automated workflows
• Support on‑page SEO: metadata, internal linking, content briefs, keyword tracking
• Brief and coordinate content production with the freelance writer
• Support in building and maintaining HubSpot as the team's CRM: basic marketing automations, lead nurture sequences, social media publishing, and tracking
• Support landing page creation and A/B test coordination with UX/UI designer
• Pull weekly and monthly performance reports from social platforms
• Coordinate asset requests with the UX/UI designer for social, email, and ad creatives

Required Skills & Experience

• 4-6 years of hands‑on experience in a digital marketing or growth role
• Proven experience managing organic social channels (content calendar, scheduling, community engagement)
• Solid understanding of email marketing: segmentation, automation flows, A/B testing
• Familiarity with SEO fundamentals: on‑page optimisation, keyword research, meta tags
• Analytical mindset: comfortable reading dashboards and making data‑informed decisions
• Strong written communication: able to brief, edit, and QA copy

Nice to Have

• Experience with Google Analytics 4 and/or Looker Studio
• Working knowledge of HubSpot (CRM, Marketing Hub, or equivalent)
• Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)
• Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)
• Familiarity with tools like Notion, Slack, Asana, or similar project management tools
• Prior experience in a startup or early‑stage team

KPIs for this role

• Organic social engagement rate (target: month‑on‑month growth)
• Email open rate and click‑through rate (benchmarks set at onboarding)
• SEO keyword ranking improvements (tracked monthly)
• Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.
• Generous paid‑time‑off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company‑sponsored coursework, exams, and certifications