Marketing Analytics & Data Storytelling Analyst

Power Digital Marketing; Mexico; On-site; MXN 360,000 - 540,000; Full time

Job summary

Power Digital Marketing in Mexico is seeking a data-driven Marketing Analytics specialist to turn raw data into actionable insights that drive client performance. The role focuses on reporting across ecommerce, B2B, and B2C channels, delivering compelling decks and data narratives to support strategic decisions.

You will work with Looker/Tableau/Power BI, Google Analytics, and other platforms, translating metrics into business outcomes and presenting findings to clients and internal teams.

Qualifications

• 2+ years of experience in marketing analytics or digital marketing.
• Strong understanding of digital marketing metrics and customer journey.
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics).
• Advanced Excel/Google Sheets skills (pivot tables, VLOOKUP).
• Experience creating performance presentations and conveying data narratives.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings eloquently with a focus on connecting data to business outcomes
• Employ AI technologies to enhance reporting capabilities and generate deeper insights
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities

Skills

Data analysis

Data storytelling

Data visualization

Marketing analytics

Communication

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration, Analytics, or related field

Tools

Looker

Tableau

Power BI

Google Data Studio

Google Analytics

Google Ads

Excel/Google Sheets

Job description

Power Digital Marketing in Mexico is seeking a data-driven Marketing Analytics specialist to turn raw data into actionable insights that drive client performance. The role focuses on reporting across ecommerce, B2B, and B2C channels, delivering compelling decks and data narratives to support strategic decisions.

You will work with Looker/Tableau/Power BI, Google Analytics, and other platforms, translating metrics into business outcomes and presenting findings to clients and internal teams.