Marketing Analytics Lead — Hybrid (Guadalajara)

IHG Hotels & Resorts; Región Centro; Híbrido; MXN 420.000 - 640.000; Jornada completa

Descripción de la vacante

IHG Hotels & Resorts is seeking a Data Analytics Specialist to support marketing analytics, collect and analyze complex datasets, and build dashboards and reports. You will collaborate with marketing teams to interpret KPI outcomes and guide strategic decisions, ensuring data accuracy and reliability.

This hybrid role requires periodic Guadalajara office visits (4 days per week) and close collaboration with data engineers to maintain data availability. Strong analytical skills are essential.

Formación

• Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science or related field.
• 3–5 years’ experience in a data analytics/marketing analytics role.

Responsabilidades

• Consult with marketers and stakeholders to optimize KPI performance across campaigns.
• Collaborate with Marketing to understand campaign goals and KPIs.
• Develop measurement strategies and present insights to drive KPI performance.
• Collect and analyze complex datasets to reveal trends, risks, and opportunities.

Conocimientos

SQL

Python

Analytical thinking

Attention to detail

Data analysis

Educación

Bachelor's degree in Statistics/Economics/Mathematics/Computer Science

Herramientas

Tableau

PowerPoint

Descripción del empleo

IHG Hotels & Resorts is seeking a Data Analytics Specialist to support marketing analytics, collect and analyze complex datasets, and build dashboards and reports. You will collaborate with marketing teams to interpret KPI outcomes and guide strategic decisions, ensuring data accuracy and reliability.

This hybrid role requires periodic Guadalajara office visits (4 days per week) and close collaboration with data engineers to maintain data availability. Strong analytical skills are essential.