Social Media Manager (Beauty Market)

Oliver Latin America; Ciudad de México; Hybrid; MXN 446,000 - 714,000; Full time

Job summary

OLIVER busca un talento para U-Studio, la agencia interna de Unilever en México, con enfoque en Dove. Gestionarás la presencia de la marca en redes, fomentando Real Beauty y cuidado auténtico, con un calendario de contenidos dinámico y respuestas a la comunidad.

Se requiere experiencia en redes de consumo, manejo de herramientas de escucha y creatividad para briefs de creadores, en un entorno híbrido con enfoque en inclusión y diversidad.

Qualifications

• Experiencia demostrada gestionando redes sociales para marcas de consumo en belleza/personal care.
• Alta alfabetización en contenido de belleza y hábitos del consumidor en México.
• Inglés y español a nivel avanzado, escritura y comunicación claras.

Responsibilities

• Planificar contenido y contar historias de belleza para plataformas sociales.
• Gestión de comunidades, respuestas y manejo de conversaciones delicadas.
• Colaborar con creadores, dermatólogos e influencers para briefs y entregables.

Skills

Social media management

Plataformas de video social

Copywriting empático

Community management

Herramientas de escucha social

Bilingüe Inglés y Español

Education

Licenciatura en Marketing/Comunicación/Periodismo/Publicidad

Tools

Sprinklr

Sprout Social

Hootsuite

Job description

THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever based in Mexico City with a hybrid working arrangement. You'll be the pulse behind the Brand social presence—one of the world’s most iconic and purposeful personal care brands. From daily skincare and body care conversations, beauty trend tracking, and native content ideation to community care, copy crafting, and performance reporting, you will manage the daily rhythm of Dove's social channels to champion Real Beauty and authentic care across platforms.

This role is built for a social-first beauty enthusiast who is organized, culturally fluent, and obsessed with the evolving personal care landscape. You live and breathe beauty culture on TikTok, Instagram, and YouTube; you know the difference between superficial aesthetics and authentic care routines; and you can translate product benefits into relatable, empowering content. We are looking for someone who is as comfortable managing a fast-paced personal care content calendar as they are briefing a diverse beauty creator on an emerging trend or steering sensitive community conversations around body confidence.

Success means channels that set the benchmark for inclusive beauty, content that drives authentic product love, a community that feels safe and represented, and metrics that show consistent growth in engagement, saves, and brand affinity.

WHAT YOU'LL DOContent Planning & Beauty Storytelling

Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos con más de 300 clientes en más de 40 países y seguimos sumando. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impacten profundamente en las audiencias.

Como parte de Brandtech Group, estamos a la vanguardia en el uso de tecnología de inteligencia artificial para revolucionar la forma en que creamos y entregamos nuestro trabajo. Nuestras soluciones de inteligencia artificial mejoran la eficiencia, estimulan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.

THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever based in Mexico City with a hybrid working arrangement. You'll be the pulse behind the Brand social presence—one of the world’s most iconic and purposeful personal care brands. From daily skincare and body care conversations, beauty trend tracking, and native content ideation to community care, copy crafting, and performance reporting, you will manage the daily rhythm of Dove's social channels to champion Real Beauty and authentic care across platforms.

This role is built for a social-first beauty enthusiast who is organized, culturally fluent, and obsessed with the evolving personal care landscape. You live and breathe beauty culture on TikTok, Instagram, and YouTube; you know the difference between superficial aesthetics and authentic care routines; and you can translate product benefits into relatable, empowering content. We are looking for someone who is as comfortable managing a fast-paced personal care content calendar as they are briefing a diverse beauty creator on an emerging trend or steering sensitive community conversations around body confidence.

Success means channels that set the benchmark for inclusive beauty, content that drives authentic product love, a community that feels safe and represented, and metrics that show consistent growth in engagement, saves, and brand affinity.

Community Management & Real Beauty Care

• Monitor channels daily, actively engaging with consumers asking about routines, skin/hair types, product benefits, and self-care tips.
• Moderate sensitive beauty conversations with empathy, discretion, and care (e.g., skin insecurities, body image, sweat/odor concerns, hair discrimination).
• Track and intercept beauty and wellness micro-trends (e.g., "skin barrier health", "underarm care", "body neutrality"), spotting opportunities for reactive, authentic brand responses before trends peak.
• Foster a safe, inclusive community environment that celebrates real bodies, unretouched skin, and everyday beauty rituals.

Creator & Beauty Ecosystem Collaboration

• Collaborate with beauty creators, dermatologists, and lifestyle influencers, ensuring briefs emphasize genuine product testing, authentic reviews, and real-life usage rather than scripted endorsements.
• Support the integration of creator/UGC content into the daily publishing grid, ensuring tone, disclosure, and brand beauty standards are fully met.
• Coordinate with internal creative teams (designers, video editors, copywriters) to produce visually compelling assets that show real personal care in action.

Performance Tracking & Beauty Intelligence

• Track and analyze performance across platforms, with a focus on metrics that matter in the beauty category: saves (routine reference), shares, comment sentiment, and video completion rates.
• Benchmark performance against direct personal care and beauty competitors in Mexico/LATAM.
• Extract consumer insights from comments and trends to inform future product storytelling and creative iterations.

WHAT YOU BRING

• Proven experience managing social media for consumer brands, with mandatory experience in Beauty, Personal Care, Cosmetics, or Skincare.
• Deep personal care literacy: Familiarity with routine-based content, common personal care ingredients/claims (hydration, microbiome, sulfates, exfoliation), and personal care consumer habits in Mexico.
• Strong native fluency across TikTok, Instagram Reels, and YouTube Shorts, knowing what makes beauty/self-care content feel organic, relatable, and scroll-stopping.
• Empathetic copywriting skills capable of addressing personal care topics with warmth, authority, and body-inclusive nuance.
• Proven track record in community management within high-volume consumer brands, especially navigating body positivity, personal hygiene, and self-esteem conversations.
• Proficiency in social media management and social listening tools (e.g., Sprinklr, Sprout Social, Hootsuite) and native analytics.
• A natural eye for inclusive casting, unretouched visual aesthetics, and authentic beauty representation.
• Professional proficiency in English and Spanish (writing and speaking).

Gen AI & Modern Workflow

• Practical experience using Gen AI tools (ChatGPT, Claude, Midjourney for moodboarding, Copy.ai) to accelerate beauty trend research, caption drafting and routine brainstorms—always applying human discernment to keep outputs authentic to Dove's voice.
• Strong agentic mindset: self-starter attitude, resourceful problem-solving, and the ability to steer personal care narratives autonomously within a busy workflow.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Journalism, Advertising, or related fields.
• Must reside in Mexico City or Metropolitan Area (Hybrid setup).
• Mid-to-Advanced English level (written and spoken).
• Solid portfolio/track record demonstrating successful campaigns or social growth in beauty/personal care.

NICE TO HAVE

• Direct prior experience working on personal care/dermocosmetics brands.
• Experience working alongside beauty content creators, nano/micro-influencers, or beauty PR agencies.
• Understanding of local cosmetic advertising regulations and claim guidelines (e.g., COFEPRIS nuances in Mexico) regarding personal care.
• Experience in social listening around consumer skin/body care concerns and sentiment analysis.
• Background in editorial beauty journalism or digital lifestyle magazines.

#OLATAM #REQID16995

Nos valores dan forma a todo lo que hacemos:

• Ser ambiciosos para tener éxito
• Ser imaginativos para superar los límites de lo posible
• Ser inspiradores para hacer un trabajo innovador
• Estar siempre aprendiendo y escuchando para comprender
• Estar enfocado en los resultados para superar las expectativas
• Ser activamente pro-inclusivos y antirracistas en nuestra comunidad, clientes y creaciones

Nosso processo de recrutamento não utiliza inteligência artificial para seleção. Utilizamos la IA para apoiar la eficiencia e la consistencia, y no para substituir o julgamento humano. A avaliação e a seleção de candidatos são realizadas sin el uso de IA para triagem ou tomada de decisão. Estamos comprometidos con una experiencia justa, cuidadosa y equitativa para cada candidato.

OLIVER, parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y está comprometido con la creación de un entorno de trabajo inclusivo donde se aliente a todos los empleados a alcanzar su máximo potencial, se valoren y respeten las diferencias individuales. Todos los candidatos serán considerados para el empleo sin importar su raza, etnia, religión, género, orientación sexual, identidad de género, edad, neurodivergencia, discapacidad o cualquier otra característica protegida por las leyes locales.

En OLIVER hemos establecido objetivos ambientales ambiciosos en torno a la sostenibilidad, con objetivos de reducción de emisiones basados en la ciencia. Colectivamente, trabajamos para lograr nuestra misión, incorporando la sostenibilidad e