Senior Data Analyst

OLIVER - Mexico; Ciudad de México; On-site; MXN 450,000 - 650,000; Full time

Job summary

OLIVER - Mexico's U-Studio is seeking a Data Analyst to lead weekly content performance analysis, audience deep-dives, and competitive benchmarking. You will translate data into actionable insights that inform briefs and content strategy, embedded in creative and strategic processes to drive better-performing campaigns.

The role emphasizes rigorous analytics, strong communication, and the ability to tell stories with data that move teams to act, with a focus on beauty and FMCG brands within

Qualifications

• 5+ years of experience in social analytics, data analysis, or digital performance measurement.
• Expert knowledge of social metrics across organic, paid, and influencer activations.
• Excellent communication and data storytelling skills.
• Professional proficiency in English; additional languages are a plus.

Responsibilities

• Deliver regular social insight reporting and build measurement frameworks.
• Carry out analysis and audits of Dove's social channels to inform recommendations.
• Consolidate data from multiple sources to create audience segments and content pillars.
• Track and report campaign performance across organic, paid, influencer, and UGC content.

Skills

Social analytics

Data analysis

Data storytelling

English proficiency

Gen AI tools

Communication

Paid/UGC analysis

Analytics platforms

Tools

Brandwatch

Meltwater

Talkwalker

Dash

Sprinklr

Job description

THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever, as Data Analyst, leading weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking.

THE ROLE

You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices.

This isn't a role that sits in a silo producing dashboards. You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work. We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions.

WHAT YOU'LL DO

Performance Analysis and Reporting

• Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations
• Carry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendations
• Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve
• Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration

Insight and Strategy

• Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threats
• Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions
• Conduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to close
• Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process

Measurement Innovation

• Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions
• Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work
• Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly demonstrate the value of its output

Tools, Platforms, and Partnerships

• Act as the champion for insight tools and associated products and services across the studio
• Own and develop relationships with key suppliers within the tech stack to maximise usage and effectiveness
• Manage and optimise the studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time

Stakeholder Communication and Culture

• Act as an evangelist on how to best measure and act on insight, internally as well as with client partners
• Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narratives
• Foster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement, and metrics

WHAT YOU BRING

• 5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brands
• Expert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performance
• Expert using social management platforms such as Brandwatch , Meltwater, Talkwalker , Dash, and Sprinklr, as well as native social platform analytics
• Strong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insights
• Excellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiences
• A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness
• Strong critical-thinking and problem-solving skills with a keen eye for detail
• Experience working with paid social data and associated performance metrics
• Proactive ability to identify client and project needs and build tailored solutions accordingly
• Confident and proficient in presenting to senior client and internal stakeholders
• Experience in beauty, personal care, wellness, or FMCG is a strong plus
• An active interest in the evolution of social media and how these developments impact performance for brands
• Collaborative team player, open minded
• Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking:

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesis
• Agentic mindset: ability to break down complex analytical challenges, identify the most effective approach, and deliver systematic, actionable outputs
• Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight
• Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis
• Ability to guide the wider team in using data and AI tools effectively and responsibly

Qualifications:

• Must live in Mexico City or metropolitan area.
• Mi d Level to advanced Professional proficiency in English, writing and speaking is required .
• Experience working with digita l campaigns.

NICE TO HAVE

• Experience working on Dove or Unilever brands
• Experience in an in-house agency, embedded studio, or social-specialist environment
• Proficiency with data visualisation tools (such as Looker Studio, Tableau, or Power BI)
• Experience with influencer performance measurement and creator content analytics
• Familiarity with social commerce metrics and conversion tracking
• Experience building automated dashboards or reporting workflows
• Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms