Creator Bench Manager

OLIVER Latin America; Ciudad de México; Híbrido; MXN 360.000 - 600.000; Jornada completa

Descripción de la vacante

OLIVER Latin America is seeking an Influencer Manager based in Mexico City to lead local social creative for Dove, connecting with creators and building a thriving creator community. The role blends influencer strategy, relationship management, and project leadership to drive authentic advocacy and measurable impact.

You will recruit and nurture creators across platforms, shape brief development, and coordinate with in-house teams to integrate influencer content into broader campaigns while

Formación

• 3-5 years of experience in influencer marketing or creator management, ideally in beauty, personal care, wellness, or FMCG.
• Proven track record identifying, recruiting, briefing, and managing influencers across TikTok, Instagram, YouTube, and emerging platforms.
• Experience building and maintaining ongoing creator communities or ambassador programmes, not just one-off campaigns.
• Strong project management skills with the ability to manage multiple creator relationships and campaigns.

Responsabilidades

• Identify, contact, and recruit creators to build a diverse influencer community authentically representing Dove's brand values across platforms.
• Develop and manage Dove's creator engagement programme with long-term relationships rather than transactional partnerships.
• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments.
• Track content rights, approvals, and compliance with advertising and disclosure regulations.
• Report on influencer campaign performance, community growth, and programme impact, using data to refine strategy.

Conocimientos

Influencer marketing

Creator management

Project management

Communication

English proficiency

Herramientas

CreatorIQ

Traackr

Grin

Descripción del empleo

THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever, as Influencer Manager, leading local social creative and helping the brand show up with relevance, consistency, and craft in-market.

Based in Mexico City with a hybrid working arrangement, you will lead the local studio’s creative output across always-on content, campaign adaptations, and market-led moments. Your platform-first creative direction will turn global guidance into work that feels made for local audiences and delivers against brand and business goals.
We support flexible working and are open to different arrangements.
THE ROLE

You'll be the person who connects Dove with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management.You'll develop and manage the creator community end to end, shaping how Dove partners with influencers and content creators to drive reach, engagement, and genuine advocacy.

Dove's relationship with creators is different from most beauty brands. The people who represent us need to genuinely reflect the diversity, honesty, and purpose the brand stands for. We're looking for someone who understands that influencer marketing for Dove isn't about reach alone. It's about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with Dove's commitment to inclusive beauty and self-esteem.

Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves.

WHAT YOU'LL DO

Creator Identification and Recruitment

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authenticallyrepresentDove's brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status

Community Management and Engagement

• Develop and manage Dove's creator engagementprogramme, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purpose
• Create and distribute regular community communications, such as newsletters, updates, and exclusive content
• Organiseand support creator events, focus groups, and community moments that deepen relationships and generate insight
• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal andon-brand

Campaign and Content Activation

• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
• Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression
• Coordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plans
• Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations

Performance and Reporting

• Report on influencer campaign performance, community growth, engagement metrics, andprogrammeimpact, using data to refine strategy anddemonstratevalue
• Monitor creator content quality and audience response,identifyingwhat'sworking and feeding learnings back into briefs and strategy
• Trackprogrammeoperations including newsletter engagement, event participation, and community health metrics

ProgrammeDevelopment and Scaling

• Shape and refine the creatorprogramme'sprocesses, tools, and ways of working, building a model that is efficient, scalable, and replicable
• Support the expansion of Dove's creatorprogrammeintoadditionalmarkets, adapting the approach for different regions, platforms, and audiences
• Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise the standard across the team

Client Partnership

• Partner with the Dove brand team on influencer strategy, presentingprogrammeupdates, campaign results, and recommendations with clarity and confidence
• Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothly

WHAT YOU BRING

• 3-5 years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG
• A proventrack recordof identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building andmaintainingongoing creator communities or ambassadorprogrammes, not just one-off campaign activations
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without dropping detail
• An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
• Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
• Confidence presenting to and partnering with brand clients, with clear and structured communication skills
• Experience using influencer management platforms and tools (such asCreatorIQ,Traackr, Grin, or similar) and social listening or analytics tools
• Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
• An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced
• An appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences
• Highlyorganised, with a proactive, solutions-focused approach to managing complexity
• Professionalproficiencyin English;additionallanguages are a plus, particularly if relevant to multi-market expansion

Gen AI and Agentic Thinking:

• Workingproficiencywith Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, reporting, andprogrammecommunications
• Agentic mindset: ability to self-direct,prioritiseacross competing workstreams,identifyopportunities, and find efficient solutions independently
• Willingness to experiment with AI tools to improve influencer identification, content analysis, trend monitoring, and workflow efficiency
• Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, creative evaluation, and brand alignment decisions

Qualifications:

• Must live in Mexico City or metropolitan area.
• Mid Level to advanced Professional proficiency in English, writing and speaking is required .
• Experience working in creative agencies is very important to have

NICE TO HAVE

• Experience working on Dove or Unilever brands
• Experience in an in-house agency, embedded studio, or social-specialist environment
• Multi-market influencerprogrammeexperience, with an understanding of adapting creator strategies across regions and cultures
• Experience with influencer-led content production, including on-set coordination and creator direction
• A background in social media management or content creation alongside influencer management
• Experience working with creators on purpose-led or social impact campaigns
• Familiarity with social commerce and affiliate-driven influencer models

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