She Leader

The Heineken Company; Tecate; Remote; MXN 800,000 - 1,200,000; Full time

Benefits offered by this job

Performance-based bonuses

Health and life insurance

Growth opportunities

Remote work flexibility

Job summary

The Heineken Company is seeking a Category Development Manager focused on Health & Personal Care. This fully remote role in Mexico requires analyzing market data, consumer insights, and shopper behavior to drive growth and share for health and personal care brands.

You’ll collaborate with sales, marketing, and R&D to craft category strategies and present actionable plans to senior leadership. The ideal candidate has 5+ years in category or brand management in FMCG, strong analytical and

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field; MBA is a plus.
• At least 5 years in category/brand management within FMCG, Health & Personal Care preferred.
• Strong data analytics to drive category growth and strategic decisions.
• Excellent communication, presentation, and influencing abilities.
• Experience working remotely with cross-functional teams.

Responsibilities

• Develop and implement category strategies to drive sales, market share, and profitability.
• Analyze market data, consumer insights, shopper behavior, and competitive activity.
• Identify growth drivers and translate them into actionable plans.
• Collaborate with sales to create customer-specific plans and presentations.
• Work with marketing on brand positioning, new product development, and promotions.
• Provide category insights to senior management and monitor performance.
• Stay informed on trends and innovations in Health & Personal Care.

Skills

Data analytics

Consumer insights

Strategic thinking

Problem solving

Communication & presentation

Influencing abilities

Remote teamwork

MS Office Suite

Analytical mindset

Education

Bachelor's in Marketing or Business Admin

MBA or related Master’s degree (asset)

Tools

MS Office Suite

Data analysis tools

Job description

Category Development Manager - Health & Personal Care

About the Role Our client, a prominent leader in the FMCG industry, is actively seeking a strategic and analytical Category Development Manager specializing in Health & Personal Care. This is a fully remote position, offering the flexibility to work from anywhere in Mexico. The role is pivotal in driving growth and market penetration for our client's portfolio of health and personal care products. The ideal candidate will possess a deep understanding of consumer trends, market dynamics, and retail strategies within this specific category. You will be responsible for leveraging data analytics to identify growth opportunities, develop compelling category strategies, and collaborate with cross-functional teams, including sales, marketing, and R&D, to execute these plans effectively. This position requires a proactive individual who can influence stakeholders and champion category growth through insightful analysis and strategic recommendations. We are looking for a creative problem-solver with a passion for understanding consumer needs and translating them into successful market strategies, all within a remote work setting.

Key Responsibilities

• Develop and implement comprehensive category strategies to drive sales, market share, and profitability for Health & Personal Care products.
• Conduct in-depth analysis of market data, consumer insights, shopper behavior, and competitive activities.
• Identify key growth drivers and opportunities within the category and translate them into actionable business plans.
• Collaborate with sales teams to develop effective customer-specific plans and presentations.
• Work closely with marketing teams on brand positioning, new product development, and promotional strategies.
• Provide category expertise and insights to internal stakeholders, including senior management.
• Monitor category performance, track key metrics, and recommend adjustments to strategy as needed.
• Stay informed about emerging trends and innovations in the Health & Personal Care market.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
• Minimum of 5 years of experience in category management, brand management, or related roles, with a significant focus on Health & Personal Care within the FMCG sector.
• Proven ability to leverage data analytics to drive category growth and strategic decision-making.
• Strong understanding of consumer insights and retail dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding communication, presentation, and influencing abilities.
• Experience working effectively in a remote team environment.
• Proficiency in data analysis tools and MS Office Suite.
• Fluency in Spanish; English proficiency is highly desirable.

Benefits

This fully remote position offers a competitive salary package, performance-based bonuses, comprehensive health and life insurance, and excellent opportunities for professional growth. You will join a collaborative and innovative team, contributing to the success of leading brands in a dynamic sector. Embrace the flexibility of a remote role while making a significant impact on our client's Health & Personal Care category.