Remote Health & Personal Care Category Leader

The Heineken Company; Tecate; À distance; MXN 800 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Performance-based bonuses

Health and life insurance

Growth opportunities

Remote work flexibility

Résumé du poste

The Heineken Company is seeking a Category Development Manager focused on Health & Personal Care. This fully remote role in Mexico requires analyzing market data, consumer insights, and shopper behavior to drive growth and share for health and personal care brands.

You’ll collaborate with sales, marketing, and R&D to craft category strategies and present actionable plans to senior leadership. The ideal candidate has 5+ years in category or brand management in FMCG, strong analytical and

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field; MBA is a plus.
• At least 5 years in category/brand management within FMCG, Health & Personal Care preferred.
• Strong data analytics to drive category growth and strategic decisions.
• Excellent communication, presentation, and influencing abilities.
• Experience working remotely with cross-functional teams.

Responsabilités

• Develop and implement category strategies to drive sales, market share, and profitability.
• Analyze market data, consumer insights, shopper behavior, and competitive activity.
• Identify growth drivers and translate them into actionable plans.
• Collaborate with sales to create customer-specific plans and presentations.
• Work with marketing on brand positioning, new product development, and promotions.
• Provide category insights to senior management and monitor performance.
• Stay informed on trends and innovations in Health & Personal Care.

Connaissances

Data analytics

Consumer insights

Strategic thinking

Problem solving

Communication & presentation

Influencing abilities

Remote teamwork

MS Office Suite

Analytical mindset

Formation

Bachelor's in Marketing or Business Admin

MBA or related Master’s degree (asset)

Outils

MS Office Suite

Data analysis tools

Description du poste

The Heineken Company is seeking a Category Development Manager focused on Health & Personal Care. This fully remote role in Mexico requires analyzing market data, consumer insights, and shopper behavior to drive growth and share for health and personal care brands.

You’ll collaborate with sales, marketing, and R&D to craft category strategies and present actionable plans to senior leadership. The ideal candidate has 5+ years in category or brand management in FMCG, strong analytical and