Senior Web Experience Strategist

Infoblox; Ciudad de México; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

IMSS social security coverage

Bonuses

Home-office stipend

Wellbeing/health allowance

Transportation support for field roles

Job summary

Infoblox is seeking a Web Journey Experience Manager to join our Web Strategy team in Mexico City. You will shape and optimize digital journeys that connect customers with information, solutions, and experiences across our web ecosystem.

You’ll collaborate with Marketing, Product, Analytics, and Sales to translate audience needs into measurable journeys, using research, journey analytics, experimentation, and approved AI tools to reduce friction and improve engagement.

Qualifications

• Seven+ years in digital experience, web strategy, customer journey management, UX, or related field.
• Experience designing or optimizing complex B2B digital journeys across websites and campaigns.
• Strong knowledge of journey mapping, information architecture, CRO, experimentation, and analytics.

Responsibilities

• Define and maintain end-to-end web journey maps across key audiences and stages.
• Translate insights into experience strategies, briefs, user stories, roadmaps, and acceptance criteria.
• Collaborate with teams to improve navigation, CTAs, forms, landing pages, and cross-channel continuity.
• Analyze web behavior and performance to identify friction and optimization opportunities.
• Design and coordinate A/B tests, personalization, and other experiments.
• Establish journey-performance measures and dashboards, and translate results into backlog priorities.
• Work with Marketing Operations, Sales Ops, and Business Development to improve handoffs and lead routing.
• Use approved AI tools to accelerate research, synthesize data, and draft journey documentation.
• Validate AI outputs for accuracy, privacy, and brand alignment; ensure human review when needed.
• Identify opportunities to automate recurring journey analysis and reporting.

Skills

Journey mapping

UX principles

Information architecture

Conversion-rate optimization

Experimentation

Personalization

Web analytics

AI tools

CRM platforms

CMS

Education

Bachelor’s degree or equivalent

Tools

CMS

Marketing automation

CRM platforms

Analytics dashboards

Job description

Please review ourCareer Ladderson the Career Hub to view roles side-by-side.

t Infoblox, every breakthrough begins with a bold “what if.”

What if your ideas could ignite global innovation?

What if your curiosity could redefine the future?

We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500, and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.

How we empower our people is extraordinary: we’re recognized as a Glassdoor Best Place to Work 2025, Great Place to Work-Certified in five countries, and honored by Cigna as a Healthy Workforce honors for three consecutive years; and what we build is world class: named CybersecAsia’s Best in Critical Infrastructure 2024 — clear evidence that when first-class technology meets empowered talent, remarkable careers take shape. So, what if the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next.”

In a world where you can be anything, Be Infoblox.

Web Journey Experience Manager

We have an opportunity for a Web Journey Experience Manager to join our Web Strategy team in Mexico City, Mexico, reporting to the Director, Web Strategy. In this pivotal role, you will shape and optimize the digital journeys that connect Infoblox customers and prospects with the information, solutions, and experiences they need across our web ecosystem. Collaborating closely with Web Strategy, Brand, Product Marketing, Solutions Marketing, Corporate Marketing, Marketing Operations, Sales, Business Development, Analytics, and external partners, you will translate audience needs and business objectives into intuitive, measurable, and continuously improving web experiences. You will use research, journey analytics, experimentation, automation, and approved AI tools to identify friction, improve engagement, and support meaningful business outcomes.

This is a hybrid role based in the Mexico City office. To support collaboration within our Mexico City Center of Excellence, candidates are expected to work from the office on designated collaboration days, typically Tuesdays and Thursdays, except when traveling for business-related meetings, events, or other work activities

Be a Contributor — What You’ll Do

• Define and maintain end-to-end web journey maps across key audiences, segments, use cases, and stages of the customer lifecycle
• Translate customer insights, business priorities, and journey requirements into experience strategies, briefs, user stories, acceptance criteria, and prioritized roadmaps
• Partner with Web Strategy, UX, Brand, Product Marketing, Solutions Marketing, and Content teams to improve navigation, information architecture, calls to action, forms, landing pages, conversion paths, and cross-channel continuity
• Analyze web behavior, journey performance, conversion data, search behavior, campaign influence, and qualitative feedback to identify friction, unmet needs, and optimization opportunities
• Design and coordinate A/B tests, personalization initiatives, and other experiments that improve discoverability, engagement, conversion, and progression through priority journeys
• Establish journey-performance measures and dashboards, interpret results, and convert findings into practical recommendations and backlog priorities
• Collaborate with Marketing Operations, Sales Operations, and Business Development to improve handoffs, lead paths, routing experiences, and closed-loop feedback across digital journeys
• Use approved AI tools to accelerate research, synthesize qualitative and quantitative inputs, identify patterns, draft journey documentation, and support content or experience recommendations
• Validate AI-assisted analysis and recommendations for accuracy, relevance, privacy, accessibility, brand alignment, and potential customer impact
• Identify opportunities to automate recurring journey analysis, reporting, quality checks, and stakeholder communications while maintaining appropriate human review and accountability

Be Prepared — What You Bring

• Minimum 7 years of experience in digital experience, web strategy, customer journey management, UX, digital marketing, product management, marketing operations, analytics, or a related field
• Experience designing, managing, or optimizing complex B2B digital journeys across websites, landing pages, content experiences, campaigns, and conversion paths
• Strong knowledge of journey mapping, user experience principles, information architecture, conversion-rate optimization, experimentation, personalization, and web analytics
• Experience translating business and customer needs into experience strategies, requirements, user stories, roadmaps, and measurable outcomes
• Working knowledge of web content management systems, marketing automation, CRM platforms, digital analytics, experimentation tools, SEO, and reporting or visualization platforms
• Proven ability to use quantitative and qualitative data to identify problems, prioritize opportunities, and influence decisions
• Practical experience using approved AI tools for research, analysis, summarization, documentation, content or experience ideation, and workflow improvement, with sound judgment about responsible use
• Ability to evaluate AI-generated analysis and content critically, identify unsupported conclusions or bias, protect confidential information, and determine when human review is required
• Proven ability to influence without authority, manage competing priorities, facilitate cross-functional alignment, and communicate recommendations to senior stakeholders
• Bachelor’s degree in marketing, communications, business, information systems, design, human-computer interaction, or a related field; or equivalent practical experience

Be Successful — Your Path

First 90 Days

Immerse in our culture, connect with mentors (Blox Buddies), and map the systems and meet with key stakeholders that rely on your work. Discuss and create short- and long-term goals

Six Months

• Establish an agreed framework for priority web journeys, including audience definitions, journey stages, owners, key experience requirements, and success measures
• Complete a baseline assessment of priority journeys using analytics, research, stakeholder input, and approved AI-assisted analysis
• Deliver a prioritized roadmap of experience improvements, experiments, automation opportunities, and measurement gaps
• Launch or support initial optimization experiments and establish a regular reporting rhythm for journey performance
• Build trusted partnerships across Web Strategy, Marketing, Sales, Business Development, Analytics, and Operations

One Year

• Own a mature operating rhythm for journey mapping, performance analysis, experimentation, prioritization, and continuous improvement
• Demonstrate measurable improvements in priority journey engagement, progression, conversion, lead quality, or other agreed business outcomes
• Scale reusable journey-management practices, dashboards, documentation, and human-in-the-loop AI workflows across the web ecosystem
• Strengthen cross-functional alignment between customer needs, web experiences, marketing programs, and revenue processes
• Serve as a trusted advisor on digital journey strategy, responsible AI adoption, and experience optimization

Belong — Your Community

Our culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you’ll grow and belong here.

Be Rewarded — Benefits That Help You Grow, Thrive, Belong

Benefits designed to support your well-being and financial security, including IMSS social security coverage, paid time off, bonuses, and additional employee protections

• Grocery vouchers (Vales de Despensa)
• Employer‑supported savings fund with contributions designed to maximize your tax-advantaged savings
• Remote‑work support through a non‑taxable monthly home‑office stipend
• A monthly wellbeing and health‑support allowance that provides flexibility for your personal coverage needs
• For eligible field‑based roles: non‑taxable transportation support and fuel vouchers
• Learning opportunities, career-mobility programs, and leadership workshops

Ready to Be the Difference?

Infoblox is an Aff…

#LI-AC1 #LI-Hybrid