Senior Social Strategy Lead — Beauty & Brand Impact

OLIVER Latin America; Ciudad de México; On-site; MXN 781,200 - 1,116,000; Full time

Benefits offered by this job

Inclusive working environment

Career development opportunities

Sustainability initiatives

Job summary

A leading marketing agency in Mexico City is seeking a Social Strategist to shape Dove's online presence. This role involves developing social-first strategies, translating insights into actionable plans, and mentoring junior team members. Ideal candidates bring over 8 years of experience in social strategy, a deep understanding of key platforms such as TikTok and Instagram, and the ability to present strategic insights to senior stakeholders. This position offers a dynamic environment that embraces creativity and data-driven decision-making.

Qualifications

• 8+ years of strategy experience in social-first or digital-first work.
• Deep understanding of TikTok, Instagram, YouTube, and emerging channels.
• Track record of effective, measurable social campaigns.
• Experience in beauty or FMCG with grasp of consumer motivations.
• Confidence presenting to senior brand stakeholders.

Responsibilities

• Lead social-first strategy for Dove.
• Mine cultural insights for meaningful social engagement.
• Translate data into strategic briefs.
• Develop audience strategies tailored to diverse markets.
• Analyze social performance data for continuous improvement.

Skills

Social strategy development

Strategic communication

Content creation

Data analysis

Mentoring

Education

Formal Degree

Tools

Social listening tools

Analytics platforms

Gen AI tools

Job description

A leading marketing agency in Mexico City is seeking a Social Strategist to shape Dove's online presence. This role involves developing social-first strategies, translating insights into actionable plans, and mentoring junior team members. Ideal candidates bring over 8 years of experience in social strategy, a deep understanding of key platforms such as TikTok and Instagram, and the ability to present strategic insights to senior stakeholders. This position offers a dynamic environment that embraces creativity and data-driven decision-making.