Senior Social Insights Analyst

OLIVER - Mexico; Ciudad de México; Vor Ort; MXN 420.000 - 580.000; Vollzeit

Zusammenfassung

OLIVER - Mexico's U-Studio is seeking a Data Analyst to lead weekly content performance analysis, audience deep-dives, and competitive benchmarking. You will translate data into actionable insights that inform briefs and content strategy, embedded in creative and strategic processes to drive better-performing campaigns.

The role emphasizes rigorous analytics, strong communication, and the ability to tell stories with data that move teams to act, with a focus on beauty and FMCG brands within

Qualifikationen

• 5+ years of experience in social analytics, data analysis, or digital performance measurement.
• Expert knowledge of social metrics across organic, paid, and influencer activations.
• Excellent communication and data storytelling skills.
• Professional proficiency in English; additional languages are a plus.

Aufgaben

• Deliver regular social insight reporting and build measurement frameworks.
• Carry out analysis and audits of Dove's social channels to inform recommendations.
• Consolidate data from multiple sources to create audience segments and content pillars.
• Track and report campaign performance across organic, paid, influencer, and UGC content.

Kenntnisse

Social analytics

Data analysis

Data storytelling

English proficiency

Tools

Brandwatch

Meltwater

Talkwalker

Dash

Sprinklr

Jobbeschreibung

OLIVER - Mexico's U-Studio is seeking a Data Analyst to lead weekly content performance analysis, audience deep-dives, and competitive benchmarking. You will translate data into actionable insights that inform briefs and content strategy, embedded in creative and strategic processes to drive better-performing campaigns.

The role emphasizes rigorous analytics, strong communication, and the ability to tell stories with data that move teams to act, with a focus on beauty and FMCG brands within