Senior Marketing Specialist

EPAM Systems, Inc.; México; A distancia; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare benefits

Paid time off

Upskilling and certification courses

LinkedIn Learning access

Global career opportunities

Descripción de la vacante

EPAM Systems, Inc. is seeking a Senior Marketing Specialist to blend creativity and technology, delivering impactful campaigns for a fast-moving organization.

You will collaborate across teams to translate designs into high-impact emails and landing pages using Marketo. Responsibilities include building responsive templates, optimizing deliverability, running A/B tests, and maintaining campaigns while ensuring GDPR compliance and accurate tracking.

Formación

• 3+ years building and executing campaigns in Marketo Engage or similar platforms.
• Strong HTML/CSS knowledge for email rendering and responsiveness.
• Experience with email testing and deliverability, CAN-SPAM/GDPR compliance.

Responsabilidades

• Build, format, and modify responsive email templates and landing pages using Marketo.
• Translate designs into pixel-accurate emails compatible across clients.
• Set up Smart Campaigns, Smart Lists, and diverse campaign types.
• Monitor deliverability and performance metrics (opens, clicks, bounces).

Conocimientos

HTML/CSS

Marketo Engage

A/B testing

Email deliverability

English proficiency

Educación

Marketo Certification (Professional/Associate)

Herramientas

Litmus

Email on Acid

HubSpot

Salesforce

Descripción del empleo

We're hiring a Senior Marketing Specialist to join our team. This role offers the opportunity to work at the intersection of creativity and technology, supporting impactful marketing initiatives for a fast-moving organization. You'll be part of a collaborative environment where attention to detail and continuous improvement are highly valued. If you enjoy combining technical precision with marketing strategy, this position offers plenty of room to grow and make an impact.ResponsibilitiesBuild, format, and modify responsive email templates and landing pages using Marketo's modular editorApply HTML/CSS skills to troubleshoot layout issues, format text, and ensure responsive rendering across major email clients and devicesTranslate Figma designs into pixel-accurate, cross-client-compatible email buildsBuild and maintain Marketo landing pages, forms, and reusable design-system components to accelerate future productionBuild and configure Marketo Smart Campaigns and Smart Lists to support various marketing initiativesSet up diverse campaign types, including single-send emails, multi-touch nurture/drip sequences, and webinar/event promotionsManage campaign assets, tokens, dynamic content, and program structures following Marketo best practices such as naming conventions and folder structuresSupport database hygiene, list management, and lead scoring/routing logic in coordination with marketing operationsMonitor and troubleshoot deliverability, rendering, and tracking issues, while tracking daily/weekly performance metrics such as opens, clicks, unsubscribes, and bouncesPerform quality assurance on all emails to guarantee flawless rendering, functioning links, and accurate personalization tokensSet up and execute A/B tests covering subject lines, sender names, content layouts, and send times to continuously optimize performanceDefine and build target audiences using Smart Lists and filter logic, ensuring compliant (GDPR/CCPA/CAN-SPAM) and accurate database listsEnsure correct UTM parameters and tracking links are embedded across all assetsCollaborate with marketing, design, content, and campaign managers to gather requirements and manage revisions and approvalsOversee the email/campaign production calendar and turnaround times within a fast-paced, always-on marketing environmentDocument build processes, coding standards, and template libraries to scale internal knowledge and speed up executionProvide recommendations on Marketo best practices and new features to improve program performance over timeRequirementsRequirements3+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage (Marketo Certified Professional or Associate certification is a strong plus) or other automation platforms such as HubSpot or SalesforceSolid understanding of HTML/CSS specifically as it relates to email client limitations and rendering behaviorsExperience using email testing tools such as Litmus or Email on AcidStrong understanding of email marketing deliverability, sender reputation, and global compliance regulations including CAN-SPAM, GDPR, and CASLSolid grasp of A/B testing methodologiesAbility to translate static designs into functional, on-brand email buildsStrong attention to detail paired with disciplined QA practicesComfortable managing multiple email builds simultaneously under deadline pressure in a fast-paced environmentProficiency in English at an Upper-Intermediate level (B2) or higherWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.