Lifecycle Marketing Specialist

EPAM Systems, Inc.; México; A distancia; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

EPAM Systems, Inc. is seeking a Lifecycle Marketing Specialist to support campaign builds, data handling, and quality assurance for email and push marketing programs.

You will work with regional specialists to ensure campaigns are accurate and on schedule, using Salesforce Marketing Cloud, AMPscript, and related tools. You will design and optimize customer journeys, manage data structures in Contact Builder, and coordinate with global teams to drive subscriber growth and engagement.

Formación

• 2+ years of experience with Salesforce Marketing Cloud email marketing.
• Working knowledge of SQL queries, data filtering, segmentation, and audience creation.
• Familiarity with SFMC APIs and integrations with external systems.
• Understanding of email deliverability fundamentals, including sender reputation, bounces, spam complaints, and engagement.
• English proficiency at B2 level or higher.

Responsabilidades

• Support campaign intake, send scheduling, and campaign readiness validation.
• Build and manage Journey Builder journeys and Automation Studio automations.
• Design, build, test, and support end-to-end customer journeys using Salesforce Marketing Cloud.
• Manage Data Extensions, including data relationships, primary keys, sendable data extensions, and data retention.
• Handle email sends, subscriber management, publication lists, suppression lists, and send classifications through Email Studio.
• Troubleshoot failed automations, journey issues, email sends, data issues, and subscriber/contact problems.
• Document SFMC processes, data flows, automations, and journeys for ongoing administration and support.

Conocimientos

Salesforce Marketing Cloud

SQL queries

Data segmentation

Audience creation

Email deliverability

English (B2+)

Herramientas

Journey Builder

Automation Studio

Email Studio

AMPscript

Contact Builder

Descripción del empleo

We are looking for a Lifecycle Marketing Specialist to support our lifecycle marketing team by assisting with campaign production, operational coordination, and quality assurance for email and push marketing programs. Reporting to the Director, you will work closely with regional lifecycle marketing specialists to support campaign builds, manage inbound campaign requests, and ensure campaigns are executed accurately and on schedule. Using Salesforce Marketing Cloud, you will assist with campaign setup, asset preparation, and campaign QA processes while supporting a global marketing team responsible for driving ticket sales, fan engagement, and subscriber growth.ResponsibilitiesSupport campaign intake, send scheduling, and campaign readiness validationBuild and manage Journey Builder journeys and Automation Studio automationsDesign, build, test, and support end-to-end customer journeys using Salesforce Marketing CloudManage Data Extensions, including data relationships, primary keys, sendable data extensions, and data retentionStructure and relate customer/contact data within Contact BuilderHandle email sends, subscriber management, publication lists, suppression lists, and send classifications through Email StudioTroubleshoot failed automations, journey issues, email sends, data issues, and subscriber/contact problemsApply CAN-SPAM, unsubscribe management, and consent requirements to email marketing practicesAdminister SFMC users, roles, permissions, and Business UnitsPersonalize emails and journeys using AMPscriptValidate audience counts, personalization, links, data, and journey logic before deploymentDocument SFMC processes, data flows, automations, and journeys for ongoing administration and supportRequirements2+ years of experience with Salesforce Marketing Cloud email marketingWorking knowledge of SQL queries, data filtering, segmentation, and audience creationFamiliarity with SFMC APIs and integrations with external systemsUnderstanding of email deliverability fundamentals, including sender reputation, bounces, spam complaints, and engagementEnglish proficiency at B2 level or higherWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.