Senior Marketing & Consumer Tech Deployment Specialist

PepsiCo Inc.; Colonia Tajín; On-site; MXN 450,000 - 750,000; Full time

Benefits offered by this job

Flexibility program

Wellness Line

Scholarship programs

Discounts

Development programs

Job summary

PepsiCo Inc. in Veracruz, Mexico is seeking a Marketing & Consumer Tech Deployment Senior Analyst to support digital marketing initiatives and consumer-focused projects. You will coordinate cross-functional teams, track milestones, and ensure on-time delivery.

The role emphasizes deployment of digital promotions, media initiatives, and marketing tech solutions, with a focus on driving consumer experience and operational excellence.

Qualifications

• Strong organizational skills and meticulous attention to detail.
• Effective communication and stakeholder coordination.
• Analytical thinking and problem solving.

Responsibilities

• Support planning, coordination and execution of marketing and consumer projects to ensure timely delivery and alignment with objectives.
• Coordinate digital promotions deployment across channels and platforms.
• Assist in deploying digital media initiatives with internal and external partners to meet campaign requirements.
• Collaborate with Marketing, Digital, Technology, Commercial and partners to resolve dependencies.
• Monitor milestones, deliverables, timelines and KPIs; provide regular updates and flag risks.
• Support initiatives to improve consumer engagement and digital interactions across the customer journey.
• Identify opportunities to optimize deployment processes and standardize practices.
• Assist testing, validation and launch readiness activities for digital initiatives.
• Support implementation and monitoring of analytical models that enable data-driven marketing.

Skills

Organizational skills

Stakeholder coordination

Analytical thinking

Multitasking

Proactive mindset

Results-oriented

Job description

PepsiCo Inc. in Veracruz, Mexico is seeking a Marketing & Consumer Tech Deployment Senior Analyst to support digital marketing initiatives and consumer-focused projects. You will coordinate cross-functional teams, track milestones, and ensure on-time delivery.

The role emphasizes deployment of digital promotions, media initiatives, and marketing tech solutions, with a focus on driving consumer experience and operational excellence.