Marketing & Consumer Tech Deployment Sr Analyst

PepsiCo Inc.; Colonia Tajín; Presencial; MXN 450.000 - 750.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexibility program

Wellness Line

Scholarship programs

Discounts

Development programs

Descripción de la vacante

PepsiCo Inc. in Veracruz, Mexico is seeking a Marketing & Consumer Tech Deployment Senior Analyst to support digital marketing initiatives and consumer-focused projects. You will coordinate cross-functional teams, track milestones, and ensure on-time delivery.

The role emphasizes deployment of digital promotions, media initiatives, and marketing tech solutions, with a focus on driving consumer experience and operational excellence.

Formación

• Strong organizational skills and meticulous attention to detail.
• Effective communication and stakeholder coordination.
• Analytical thinking and problem solving.

Responsabilidades

• Support planning, coordination and execution of marketing and consumer projects to ensure timely delivery and alignment with objectives.
• Coordinate digital promotions deployment across channels and platforms.
• Assist in deploying digital media initiatives with internal and external partners to meet campaign requirements.
• Collaborate with Marketing, Digital, Technology, Commercial and partners to resolve dependencies.
• Monitor milestones, deliverables, timelines and KPIs; provide regular updates and flag risks.
• Support initiatives to improve consumer engagement and digital interactions across the customer journey.
• Identify opportunities to optimize deployment processes and standardize practices.
• Assist testing, validation and launch readiness activities for digital initiatives.
• Support implementation and monitoring of analytical models that enable data-driven marketing.

Conocimientos

Organizational skills

Stakeholder coordination

Analytical thinking

Multitasking

Proactive mindset

Results-oriented

Descripción del empleo

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

The Marketing & Consumer Tech Deployment Sr Analyst supports the execution and deployment of digital marketing and consumer-focused initiatives, ensuring effective coordination, implementation, and operational follow-through across multiple projects.

This role works closely with cross-functional teams to support the rollout of digital promotions, media initiatives, consumer engagement programs, and marketing technology solutions, ensuring alignment with business objectives, project timelines, and operational requirements.

The position plays a key role in tracking project performance, identifying execution opportunities, and supporting the continuous improvement of consumer-facing digital experiences.

Your Impact

As Transf Sr Analyst your responsibilities would consist of:

• Project Deployment & Execution: Support the planning, coordination, and execution of marketing and consumer-related projects, ensuring timely delivery and alignment with defined objectives.
• Digital Promotions: Coordinate the implementation, monitoring, and operational execution of digital promotional campaigns across relevant consumer channels and platforms.
• Digital Media Initiatives: Support the deployment of digital media activities, working with internal stakeholders and external partners to ensure proper execution and alignment with campaign requirements.
• Cross-Functional Collaboration: Work closely with Marketing, Digital, Technology, Commercial, and external partners to facilitate project execution and resolve operational dependencies.
• Project Tracking & Reporting: Monitor project milestones, deliverables, timelines, and performance indicators, providing regular updates and identifying potential risks or execution gaps.
• Consumer Experience: Support initiatives aimed at improving consumer engagement, digital interactions, and the overall consumer journey.
• Operational Excellence: Identify opportunities to optimize deployment processes, improve execution efficiency, and standardize operational practices.
• Testing & Quality Assurance: Assist with testing, validation, and launch readiness activities to ensure digital initiatives meet functional and business requirements
• Analytical Model Support: Support the implementation, testing, and monitoring of analytical models that enable data-driven marketing and consumer initiatives.
• Model Performance Monitoring: Track model outputs, key performance indicators, and business results to identify trends, opportunities, and areas for optimization.

Qualifications

Who Are We Looking For?

Experience

• Solid organizational skills and attention to detail.
• Effective communication and stakeholder coordination.
• Analytical thinking and problem-solving abilities.
• Ability to manage multiple tasks and priorities in a dynamic environment.
• Proactive mindset, adaptability, and willingness to learn.
• Results-oriented approach with a strong focus on execution and continuous improvement.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.