Senior Marketing Automation Engineer - SFMC & CRM

Nagarro; Región Centro; Presencial; MXN 360.000 - 480.000; Jornada completa

Descripción de la vacante

Nagarro is seeking a Marketing Automation Engineer to design and implement scalable, data-driven marketing automation solutions across CRM platforms, with a focus on Salesforce Marketing Cloud. You will collaborate with marketing and analytics teams to deliver personalised customer experiences through email and SMS campaigns, while maintaining governance and compliance.

The role requires hands-on SFMC expertise, data integration skills, and a passion for scalable architectures that support

Formación

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
• MBA or advanced business degree is a plus.

Responsabilidades

• Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC).
• Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM and data systems.
• Partner with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions.
• Build and maintain AMPscript and SSJS libraries and dynamic content blocks.
• Develop REST and SOAP API integrations to sync subscriber data and enable real-time personalization.
• Implement CRM governance including data quality, suppression lists, CAN-SPAM, GDPR, CASL, and audit logging.
• Collaborate with QA and delivery teams to ensure pre-send validation and regulatory compliance.
• Define and maintain a roadmap for CRM platform enhancements and new channel integrations.
• Monitor campaign performance and optimize programs and infrastructure.

Conocimientos

CRM strategy

Marketing automation

Email marketing

Data-driven marketing

Cross-functional collaboration

Educación

Bachelor's degree in CS/IS/Marketing Tech

MBA or advanced business degree a plus

Herramientas

AMPscript

SSJS

Salesforce Marketing Cloud

REST API

SOAP API

Descripción del empleo

Nagarro is seeking a Marketing Automation Engineer to design and implement scalable, data-driven marketing automation solutions across CRM platforms, with a focus on Salesforce Marketing Cloud. You will collaborate with marketing and analytics teams to deliver personalised customer experiences through email and SMS campaigns, while maintaining governance and compliance.

The role requires hands-on SFMC expertise, data integration skills, and a passion for scalable architectures that support