Marketing Automation Engineer — Personalization at Scale (SFMC)

HP; Tlaquepaque; Presencial; MXN 1.429.000 - 2.201.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous paid time off

Parental leave 4–12 weeks

Descripción de la vacante

HP seeks a Marketing Automation Engineer to design and deliver data-driven marketing programs in SFMC, including Email Studio, AMPscript, and SSJS. You will architect data flows, build APIs, and collaborate with cross-functional teams to optimize campaigns while ensuring CAN-SPAM, GDPR, and CASL compliance across global audiences.

The role emphasizes scalable, compliant customer communications and governance, with opportunities for growth in automation capabilities and broader CRM integrations.

Formación

• 5+ years hands-on experience with enterprise CRM platforms, preferably SFMC.
• Strong knowledge of CAN-SPAM, GDPR, CASL and data privacy.
• Experience designing data extensions, data flows, and integrations.

Responsabilidades

• Design, develop, and maintain complex email and SMS marketing programs in SFMC.
• Architect data flows and integrations between SFMC and CRM/data systems.
• Collaborate with marketing, analytics, and product teams to translate requirements.
• Develop API integrations to enable real-time personalization across channels.
• Enforce governance, data quality, and regulatory compliance before deployments.
• Monitor campaign performance and drive optimization across programs.

Conocimientos

CRM platforms

Marketing automation

AMPscript

SSJS

API integrations

Data governance

Campaign analytics

Cross-functional communication

Regulatory compliance

Educación

Bachelor's degree in CS/IS/Marketing Technology

MBA a plus

Herramientas

Salesforce Marketing Cloud

Journey Builder

Automation Studio

MobileConnect

Audience Builder

Descripción del empleo

HP seeks a Marketing Automation Engineer to design and deliver data-driven marketing programs in SFMC, including Email Studio, AMPscript, and SSJS. You will architect data flows, build APIs, and collaborate with cross-functional teams to optimize campaigns while ensuring CAN-SPAM, GDPR, and CASL compliance across global audiences.

The role emphasizes scalable, compliant customer communications and governance, with opportunities for growth in automation capabilities and broader CRM integrations.