SFMC Campaign Architect: Journeys, Automations & Email

Capgemini; México; Presencial; MXN 480.000 - 720.000; Jornada completa

Descripción de la vacante

Capgemini is seeking a Salesforce Marketing Cloud Specialist to design, build, and optimize multi-channel marketing campaigns. You will develop customer journeys, automations, and emails, using SQL for segmentation and data insights, while collaborating with CRM, Marketing, and Product teams to enhance engagement and performance.

The role emphasizes end-to-end testing, campaign accuracy, and ongoing optimization in a fast-paced environment.

Formación

• 5+ years of experience using Salesforce Marketing Cloud (SFMC).
• Hands-on expertise with Journey Builder, Automation Studio, and Email Studio.
• Experience creating and optimizing customer journeys, automated campaigns, and email marketing initiatives.
• Strong SQL skills for segmentation, audience management, and data analysis.
• Excellent analytical, communication, and problem-solving skills.

Responsabilidades

• Design, build, and execute marketing campaigns using Salesforce Marketing Cloud.
• Develop and maintain customer journeys, automations, and email communications.
• Create audience segmentation strategies using SQL and data-driven insights.
• Monitor campaign performance and provide reporting, analysis, and optimization recommendations.
• Partner with business stakeholders to gather requirements and translate them into scalable marketing solutions.
• Ensure campaign accuracy, quality assurance, and end-to-end testing prior to deployment.
• Troubleshoot campaign, automation, and data-related issues and provide timely resolution.
• Support platform administration activities, including user access, roles, permissions, and campaign configuration.
• Collaborate with CRM, Marketing, and Product teams to improve customer engagement and marketing effectiveness.
• Maintain best practices, documentation, and operational processes within Marketing Cloud.

Conocimientos

SFMC expertise

Journey Builder

Automation Studio

Email Studio

SQL

Campaign automation

Data analysis

Communication

Problem-solving

Descripción del empleo

Capgemini is seeking a Salesforce Marketing Cloud Specialist to design, build, and optimize multi-channel marketing campaigns. You will develop customer journeys, automations, and emails, using SQL for segmentation and data insights, while collaborating with CRM, Marketing, and Product teams to enhance engagement and performance.

The role emphasizes end-to-end testing, campaign accuracy, and ongoing optimization in a fast-paced environment.