Senior Analytics Lead: Media Insights & Growth

WPP Media; Ciudad de México; Presencial; MXN 400.000 - 700.000; Jornada completa

Descripción de la vacante

WPP Media is seeking an Analyst/Senior Analyst to quantify and measure the success of marketing and advertising executions, delivering insights to innovate work across global teams. You’ll partner with Analytics and cross-discipline colleagues in several US cities, bringing strong analytical skills to digital media (Search, Social, Programmatic).

The role emphasizes data-driven storytelling, real-time QA, and collaboration with vendors and clients.

Formación

• Bachelor’s degree in Analytics, Technology, Marketing, Advertising or equivalent.
• At least C1 English language proficiency.
• 1 year of experience in a marketing analytics role, preferably in a media agency.
• Proficiency in Excel, PowerPoint; Google Workspace a bonus.
• Exposure to measurement of Brand and Direct Response campaigns.
• Strong project management skills.
• Strong verbal and written communication.
• Highly organized and efficient under pressure.
• Experience with ad platforms such as Google Ads, Meta Ads, CM360.
• Experience with generative AI tools (Gemini, ChatGPT) a plus.
• Experience with R, SQL, and Python a plus.

Responsabilidades

• Fully immerse in marketing data collection, cleaning, analysis and evaluation.
• Champion real-time data QA, input and formatting for media measurement.
• Proactively identify and resolve program and project issues.
• Transform data into visually appealing presentations.
• Communicate and tell a story with advertising campaign insights.
• Tailor insights and recommendations towards actionable outcomes.
• Stay up to date on product offerings and analytics impact.
• Occasionally manage conversations with vendors and clients.

Conocimientos

Marketing analytics

English (C1)

Project management

Attention to detail

Communication skills

Organized under pressure

Numbers/data affinity

Educación

Bachelor's degree in Analytics/Technology/Marketing/Advertising

Herramientas

Excel

PowerPoint

CM360

Google Ads

Meta Ads

Gemini

ChatGPT

SQL

Python

R

Descripción del empleo

WPP Media is seeking an Analyst/Senior Analyst to quantify and measure the success of marketing and advertising executions, delivering insights to innovate work across global teams. You’ll partner with Analytics and cross-discipline colleagues in several US cities, bringing strong analytical skills to digital media (Search, Social, Programmatic).

The role emphasizes data-driven storytelling, real-time QA, and collaboration with vendors and clients.