Senior Marketing Analytics Architect

Omnicom Media; Ciudad de México; Presencial; MXN 350.000 - 600.000; Jornada completa

Descripción de la vacante

Omnicom Media is seeking an analytics professional to evaluate client marketing performance in a fast-paced environment. You will analyze data across channels, measure campaigns with KPIs, and provide actionable insights to optimize media plans.

The role requires 3+ years in analytics, strong data skills, and experience with attribution, MMM, and BI tools. On-site in Mexico City with opportunities to influence major client programs.

Formación

• Bachelor's degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field.
• 3 years of analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience in agency media planning and execution is helpful but not required.

Responsabilidades

• Analyze client business needs, marketing performance, and competitive landscape.
• Develop and measure cross-channel campaigns using KPIs, A/B testing, and audience segmentation.
• Create and present media performance reports and actionable insights to clients.
• Manage projects, optimize workflows, and ensure timely, high-quality deliverables.
• Collaborate with cross-functional teams on media planning, budget alignment, and process improvements.
• Stay current with industry trends and apply insights to optimize marketing strategies

Conocimientos

Marketing analytics

Attribution modeling

MMM

Cookieless tech

First-party data

Third-party data

Brand lift

Pivot tables

Audience marketing

Data-driven advertising

Analytical thinking

Educación

Bachelor's degree in Mathematics or Economics or Marketing or Industrial Engineering

Herramientas

Datorama

BI tools

Adobe Analytics

Facebook Ads Manager

Programmatic DSPs

Excel

Python

Descripción del empleo

Omnicom Media is seeking an analytics professional to evaluate client marketing performance in a fast-paced environment. You will analyze data across channels, measure campaigns with KPIs, and provide actionable insights to optimize media plans.

The role requires 3+ years in analytics, strong data skills, and experience with attribution, MMM, and BI tools. On-site in Mexico City with opportunities to influence major client programs.