Retail Media Campaign Analyst (Hybrid)

Wppmedia; Ciudad de México; Híbrido; MXN 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive medical

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health awareness days

Descripción de la vacante

WPP Media in Mexico City seeks an energetic Retail Media Coordinator to manage activations across networks and optimize campaigns. You will handle bidding and budgeting, generate performance reports, and ensure compliance with WPP Media guidelines, collaborating with internal teams and partners.

With a background in marketing and 1–2 years in biddable media, you will analyze data, extract insights, and contribute to growth in a hybrid work setting.

Formación

• Bachelor's degree in marketing, advertising, or a related field.
• 1–2 years of experience in managing biddable media, with a strong preference for Retail Media.
• Intermediate English.
• Experience managing and optimizing campaigns across multiple retail platforms (Amazon, Walmart, Criteo, Google, Meta, etc.).
• A strong drive to understand the retail landscape and the latest trends in media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• An entrepreneurial mindset that thrives in a fast-paced environment.
• Proficiency in the Microsoft Office suite, including Excel, PowerPoint, and Outlook.

Responsabilidades

• Manage activations across Retail Media networks (Amazon, CitrusAd, Criteo, Walmart, etc.).
• Execute campaign setup (bidding and budgeting) to meet client objectives.
• Ensure compliance with guidelines and best practices.
• Prepare weekly, monthly, and quarterly performance reports.
• Troubleshoot technical issues with media campaigns.
• Understand key performance drivers across e-commerce platforms.
• Assist with reconciliation and billing in internal tools.
• Identify insights and optimization opportunities from data and research.

Conocimientos

Retail media management

Campaign setup & budgeting

Data analysis

Stakeholder collaboration

English proficiency

Educación

Bachelor's degree in marketing/advertising

Herramientas

Microsoft Office

Excel

PowerPoint

Outlook

Descripción del empleo

WPP Media in Mexico City seeks an energetic Retail Media Coordinator to manage activations across networks and optimize campaigns. You will handle bidding and budgeting, generate performance reports, and ensure compliance with WPP Media guidelines, collaborating with internal teams and partners.

With a background in marketing and 1–2 years in biddable media, you will analyze data, extract insights, and contribute to growth in a hybrid work setting.