Senior Analytics Director, Media Insights (GOC)

Wpp; Ciudad de México; Híbrido; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

WPP Media in Mexico is seeking an Advanced Analytics Associate Director to lead the North America analytics team. The role drives data-informed decisions across brand and direct-response campaigns, partnering with cross-functional teams and clients to deliver measurable outcomes.

The ideal candidate will mentor a high-performing team, oversee analytics delivery, and ensure consistency across regions, including Bogotá, New York, and Los Angeles.

Formación

• Bachelor's degree in Analytics, Technology or related field.
• 7+ years in a data-based role, preferably in a media agency.
• Experience measuring Direct Response and Brand campaigns.
• Proficiency in Excel and PowerPoint; SQL a bonus.
• Experience leading a team and mentoring Analytics resources.
• Strong presentation and data visualization skills.
• Excellent organizational and project management abilities.

Responsabilidades

• Lead design and measurement of brand and direct-response campaigns.
• Present analytics findings clearly to clients and teams.
• Be a trusted analytics advisor and tailor solutions.
• Collaborate with cross-functional teams to integrate analytics.
• Recruit, manage and mentor Analytics resources.

Educación

Bachelor's Degree

7+ years experience

Excel

PowerPoint

SQL

Herramientas

SQL

Descripción del empleo

WPP Media in Mexico is seeking an Advanced Analytics Associate Director to lead the North America analytics team. The role drives data-informed decisions across brand and direct-response campaigns, partnering with cross-functional teams and clients to deliver measurable outcomes.

The ideal candidate will mentor a high-performing team, oversee analytics delivery, and ensure consistency across regions, including Bogotá, New York, and Los Angeles.