Marketing Analytics Leader — ABM & Growth Strategy

TransUnion; San Miguel del Resgate; Híbrido; MXN 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

TransUnion, powering Buró de Crédito in Mexico, seeks a Director of Marketing Analytics to lead strategy, ABM programs, and cross-functional marketing initiatives. This hybrid role involves collaboration with regional and global stakeholders, and regular in-person work at a TU office location for at least two days a week.

The successful candidate will drive demand generation, brand management, and executive-facing reporting, shaping growth for both local priorities and regional/global objectives.

Formación

• Fifteen-plus years of progressive marketing leadership experience with accountability for strategy and results.
• Expertise in Account-Based Marketing (ABM) and cross-functional alignment with sales.
• Experience leading integrated B2B and B2C marketing functions including brand management and demand generation.
• Proven ability to influence executives and manage multi-stakeholder relationships across complex organizations.
• Strong background in marketing analytics, KPI development, dashboards, and performance measurement.

Responsabilidades

• Lead and execute the overall marketing strategy for Buró de Crédito within the Mexican market.
• Develop and scale ABM programs targeting strategic accounts to accelerate pipeline and revenue.
• Partner with Commercial and Product teams to identify growth opportunities and optimize demand generation.
• Drive integrated B2B and B2C marketing initiatives, brand management, and corporate communications.
• Establish marketing performance frameworks and KPIs to measure impact and ROI.

Descripción del empleo

TransUnion, powering Buró de Crédito in Mexico, seeks a Director of Marketing Analytics to lead strategy, ABM programs, and cross-functional marketing initiatives. This hybrid role involves collaboration with regional and global stakeholders, and regular in-person work at a TU office location for at least two days a week.

The successful candidate will drive demand generation, brand management, and executive-facing reporting, shaping growth for both local priorities and regional/global objectives.