Analytics Senior Associate — Data-Driven Marketing Impact

PMG; Ciudad de México; Presencial; MXN 420.000 - 680.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional Development

Generous Time Off

Parental Leave

Annual Bonus

Healthcare

Pet Insurance

Descripción de la vacante

PMG is seeking an Analytics Senior Associate in Mexico City to turn data into actionable marketing insights. Join a collaborative Analytics team and support dashboards, data pipelines, and measurement workflows across Alli platform.

You will work with SQL, dbt, and BI tools to deliver reliable data and impactful analytics. A fast-paced environment offers growth, learning, and opportunities to influence client outcomes.

Formación

• 1–3 years of experience in analytics or marketing analytics.
• Proficient SQL for querying, transforming, validating and analyzing data.
• Familiarity with Redshift, BigQuery, or Snowflake.
• Experience with dbt, data transformation and data-quality testing.
• Experience building dashboards with Tableau/Power BI/Looker.
• Exposure to marketing measurement concepts such as MMM, lift, attribution.
• Strong attention to detail and data quality.
• Ability to manage multiple requests in a fast-paced environment.
• Strong communication and documentation skills.
• Familiarity with Python or R is a plus.
• Experience with ETL/ELT, workflow automation, taxonomy management or data quality monitoring is a plus.
• Experience with marketing tech, ad tech, data clean rooms, or measurement platforms is a plus.

Responsabilidades

• Support analytics data, reporting, and measurement workflows.
• Build, maintain, and improve analytics logic, dashboards, reports, trackers, taxonomy, automation, and platform capabilities.
• Develop and maintain analytics solutions across data sourcing, transformation, validation, and visualization.
• Create dbt tests and data-quality checks to improve accuracy and reliability.
• Monitor data sources and resolve freshness and quality issues, including backfills.
• Troubleshoot reporting, data, platform, and performance issues and coordinate resolution.
• Prepare data for marketing measurement initiatives (MMM, LiftLab, lift studies).
• Create media reporting linking campaign performance to KPIs.
• Support Alli platform upgrades and testing.
• Collaborate with cross-functional teams to support measurement strategies.

Conocimientos

SQL

Data warehousing

DBT

Dashboards

Marketing analytics

Python/R

ETL/ELT

Tableau/Power BI/Looker

Data quality

Attention to detail

Communication

Educación

Bachelor's degree or equivalent

Herramientas

dbt

Tableau

Power BI

Looker

Descripción del empleo

PMG is seeking an Analytics Senior Associate in Mexico City to turn data into actionable marketing insights. Join a collaborative Analytics team and support dashboards, data pipelines, and measurement workflows across Alli platform.

You will work with SQL, dbt, and BI tools to deliver reliable data and impactful analytics. A fast-paced environment offers growth, learning, and opportunities to influence client outcomes.