Regional SFMC Marketing Leader: Strategy &Automation

HP; Tlaquepaque; Presencial; MXN 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

HP is seeking a Salesforce Marketing Cloud Regional Lead to drive strategy, delivery, and optimization of marketing automation and CRM campaigns across a designated region. You will lead end-to-end campaigns, collaborate with cross-functional teams, and ensure platform excellence while growing HP’s engaged customer base.

As part of the Global Customer Management team, you will architect data-driven journeys, govern integrations, and champion best practices to deliver personalized customer

Formación

• 10+ years of experience managing and developing direct marketing technologies and systems.
• 5+ years of hands-on SFMC experience with expert knowledge in Marketing Cloud implementations, development, management, and governance.
• Proven experience as a solution architect, designing and optimizing campaign and/or customer management systems.
• Demonstrated success in collaborating with multi-stakeholder teams, including IT, infrastructure, security, other platforms, and business operations.
• Familiarity with system integrations such as CRM, content management, eCommerce, and web analytics.
• Strong knowledge of data architecture and schema, including relational data models, SQL syntax, and documentation of data models and data flows.
• Customer journey expertise developed through the creation and execution of automated marketing campaigns.
• Extensive experience in email marketing automation using Salesforce Marketing Cloud.
• Hands-on experience with Interactive Studio, Journey Builder, Automation Studio, Email Studio (including triggered emails), Cloud Pages, Contact Builder, Audience Builder, and Content Builder.
• Marketing Cloud certifications are an advantage.

Responsabilidades

• Accountable for SFMC advanced and effective use for CRM and direct-to-customer experience management.
• Lead SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels.
• Lead automations and be accountable for the portfolio of automated integrations, journeys, campaigns, and experiences supported by SFMC.
• Lead platform configurations, processes, resources, and governance for the development and implementation of customer programs and experience automations.
• Oversee the use of Interactive Studio, Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, Content Builder, and their interacting systems.
• Consult business stakeholders on ways to enable business outcomes through SFMC.
• Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics, and business stakeholders.
• Ensure platform compliance in partnership with privacy, architecture, and operations teams while staying up-to-date with data protection laws and industry best practices.
• Support and upskill the wider digital direct teams with automation and journey strategy development.

Descripción del empleo

HP is seeking a Salesforce Marketing Cloud Regional Lead to drive strategy, delivery, and optimization of marketing automation and CRM campaigns across a designated region. You will lead end-to-end campaigns, collaborate with cross-functional teams, and ensure platform excellence while growing HP’s engaged customer base.

As part of the Global Customer Management team, you will architect data-driven journeys, govern integrations, and champion best practices to deliver personalized customer