Senior Influencer Strategist — Mexico & Global Campaigns

SAMY; Ciudad de México; Híbrido; MXN 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Hybrid work

Global mobility

Birthday day off

Descripción de la vacante

SAMY in Mexico City is seeking a Senior Influencer Strategist to lead influencer marketing strategy for Prime Video Mexico, translating client briefs and audience insights into strategic recommendations. You will develop creator strategies for local campaigns and support global campaigns, guiding the Influencer Specialist team to ensure high-quality creator selection and content execution.

You will build budget estimates, forecast performance, and collaborate with research and creative teams to

Formación

• 4–5+ years of influencer marketing experience in an agency.
• Strong knowledge of Mexico's creator ecosystem and influencer landscape.
• Experience translating briefs, research, and audience insights into influencer strategies.
• Experience developing CPM-based budget estimates and performance forecasts.
• Strong written and spoken English for international collaboration.

Responsabilidades

• Translate client briefs into insight-led creator strategies grounded in campaign objectives.
• Conduct research and collaborate with Research to inform strategic recommendations.
• Build budget estimates based on CPM pricing and expected performance.
• Partner with Influencer Specialists to develop creative concepts and provide execution guidance.
• Oversee creator nominations and ensure high-quality content aligned with the brief.

Conocimientos

Influencer marketing

Agency experience

Mexico market knowledge

CPM budgeting

Creative judgment

Team leadership

English proficiency

Descripción del empleo

SAMY in Mexico City is seeking a Senior Influencer Strategist to lead influencer marketing strategy for Prime Video Mexico, translating client briefs and audience insights into strategic recommendations. You will develop creator strategies for local campaigns and support global campaigns, guiding the Influencer Specialist team to ensure high-quality creator selection and content execution.

You will build budget estimates, forecast performance, and collaborate with research and creative teams to